Introducing

“Your Choice”

Your choice = Our experience.
Our choice = Your experience.
Everyone is Responsible – venues, festivals, events, and you

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• Everyone has the right to a good time, without the actions of the minority coming at personal and/or public expense. We want to see an inclusive, supportive, safe, fun time had by all. 
• Both organisers and patrons share responsibility in creating the safest and most enjoyable experience.
• Our culture today demands a preventative conversation, not a reactive one. We want to start by focusing attention and growing awareness on what is acceptable and expected behaviour, not just telling people to be warey and vigilant or providing reactive solutions after the fact.  
• As a society, we all have a responsibility to encourage people to think harder about the impact their choices have on the wider community and we need to be vocal about this, calling it out when we see it
• Efforts are required today to ensure our industry is protected and can continue to nurture the ideas of young cultural entrepreneurs and give young artists a space to develop and grow  

 
How Will Your Choice Effect Change?

• The Your Choice website (your-choice.net.au) will function as a resource platform for venues, artists, festivals and other industry bodies to share information on policy, service providers, and ideas regarding safety and best practice.
• A place for conversation, education, debate and interaction between industry and policy makers. An exchange platform of what is working and ways we can all benefit from new ideas.
• Your Choice invites everyone to implement the Your Choice House Rules and Your Choice logo across their website, social media platforms, festival and event sites, marketing collateral and venues as a reminder to everyone of the expected and accepted behavouir in their environment. 
• Your Choice will work alongside promoters, venues and industry to promote their current strategies and new ideas, and if requested, help push those ideas out to a national audience.
• Your Choice will continue to talk openly and honestly with the public about the impact of individual’s choices, and encourage people to think before they act. 

CALL TO ACTION: WE ARE ASKING MUSIC LOVERS, TO STAND WITH US AS AN INDUSTRY
We are inviting all artists, festivals, companies (agents, promoters), venues, media, brands and fans to join this movement by changing their Facebook profile page to the Your Choice logo as a show of solidarity for the whole day on July 18^th you can download the logo here: your-choice.net.au  

“We are happy to see the music industry continue to be proactive in tackling these issues. We agree there needs to be a wider conversation around behavior and individual accountability, and we will continue to work with festival promoters and industry to develop and implement strategies to ensure safe environments for all music fans. Having a central place like Your Choice, industry can go to for ideas around harm minimization and experienced contacts who can help them develop strategies, as well as a forum for discussion is a win for everyone.”
Craig Lapsley Commissioner Emergency Management Victoria 

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“We bring people together to share in remarkable cultural experiences. Providing a safe environment to collectively experience live music is our number one priority. We’re proud to support Your Choice in creating cultural change in the live music scene. We all have a role to play in ensuring music can be enjoyed free of fear and risk from unacceptable behaviour,”
Claire Spencer, CEO, Arts Centre Melbourne.

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“As the world’s leading concert promoter Live Nation is fully committed to providing the best experience possible for our audiences and for our team members at all of our live music events. We want to ensure that everyone involved has an inclusive, supportive, safe, and fun time.Accordingly we are happy to support the Your Choice initiative. Anything that shines light on these issues, encourages open, honest discussion and assists with the development of measures to prevent or minimise harm in the live performance environment is a big step in the right direction for all of us”.
Michael Coppel Chairman of Live Nation Australasia

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“Sexual harassment and assault is endemic in our society,  it’s prevalence is often a barrier to women and our LGBTQI communities being able to connect and participate in not just Live Music Culture but everyday life. I’m so pleased to see a united community response coming from our Music Sector. Your Choice is a campaign with a clear message, exercise respect, because everyone has an equal right to enjoy our music scene free from harm”.
Helen Marcou Co Founder of SLAM / Owner Bakehouse Studios

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“Laneway Festival supports and encourages any positive initiatives that opens up a conversation that encourages awareness, education and a creation of safe spaces for artists to perform for their fans. Respect for everyone is a mandate of the Laneway team and we believe that Your Choice is a positive message that reflects our core values”
Danny Rogers Laneway Festival

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“The Hills Are Alive Group and its associated industry partners are in full support of the YOUR CHOICE campaign. It is our belief that through industry collaboration we can continue to promote and proactively influence what is acceptable and expected behaviour at all live music events and ultimately within our broader community. We take great pride in providing safe and inclusive environments for all to enjoy.”
Rhett McLaren Co-Director, The Hills Are Alive Group

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“UNIFIED completely supports the Your Choice campaign and through our collective network we will continue to promote positive behavior at live music events. It’s incredible to already see the industry really getting behind this fantastic cause.”
Jaddan Comerford CEO and Founder of UNIFIED Music Group

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“Your Choice is an important conversation to have. Australia is one of the most highly regulated countries in the world with lots of checks and balances in place that help make you safe. Who is responsible for the decisions you make? At its core, Your Choice is a discussion about safety at gigs, concerts and festivals and how we can collectively have an inclusive, supportive good time at these shows. Your Choice will start the conversation and we hope, positively shift the behavioural culture that seems so prevalent these days. We’re into it!”
Jessica Ducrou and Paul Piticco Co CEO’s Secret Sounds 

Dave Bruce

My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.

Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.

Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.

Hope you enjoy yourself here and find something that hits you somewhere.