88rising shares
JOJI & DON KREZ’S
new anthem
‘Breathe’
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“88rising has pushed Joji, Rich Brian and other Asian hip-hop artists to the top of U.S. music charts, and it’s just getting started.” – Rolling Stone
“…an authority on how to create pop-culture crossovers.” – The New Yorker
“88rising is one of the only true, new age rap collectives looking to challenge BROCKHAMPTON for its spot.” – Highsnobiety
“88rising have been building something special over the last couple years with an eclectic range of talented young artists and a unique hybrid business model.” – Complex
“…reminiscent of the British singer James Blake” – The New Yorker
“…evidence of one of the greatest transformations in modern pop culture…” – Rolling Stone
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3rd single from ‘HEAD IN THE CLOUDS II’ crew album out october 11th
AVAILABLE TO PRE ORDER HERE NOW
albumexecutive produced by JOJI
& feature art direction by HAJIME SORAYAMA
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After announcing the release date for their Head In The Clouds II crew album (out October 11 via 88rising, exclusively distributed by 12Tone Music), throwing the 2nd edition of their Head in the Clouds festival at Los Angeles State Historic Park last month to over 22,000 fans and dropping the first two singles from the crew album from NIKI and RHYME SO, 88rising are proud to share the latest single from HITC II, Joji & Don Krez’s Breathe.
Breathe is an exercise in straight up pop with an almost elegiac beat that is a collaboration with Joji’s longtime DJ, friend and 88rising affiliate Don Krez. A vulnerable song about love, lust and missed connections, “Breathe” is the perfect anthem as Summer comes to an end.
Joji explains “I wanted my fans to have a song before the (US) summer ended – one that is fun and free”. Don Krez adds “We started working on this track a year and a half ago. Joji agreed to be apart of a project I was working on and Breathe was born, I love this track because the production complements Joji in an amazing way. It’s been a long ride until the release as we worked on different versions, getting the right vocals. Breathe is finally here.”
Listen to Joji, Don Krez – Breathe now: HERE
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The Head in the Clouds II album will also feature exclusive work from legendary Japanese artist Hajime Sorayama. Sorayama, fresh off his recent collaboration with fashion designer Kim Jones for the Dior Men’s Pre-Fall ‘19 collection, is acting as visual art director for the album and it’s accompanying line of merchandise. The campaign as well as the merch collection takes inspiration from the Japanese artist’s signature “Sexy Robot” motifs, featuring graphics and prints on apparel and merchandise as well as all album and single art.
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Pre-order Head in the Clouds II here.
Exclusive Sorayama-designed Head in the Clouds II Merch Capsule: HERE
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About Joji:
This past year proved to be a breakthrough year for Joji as he scored his first entry on the Billboard Hot 100 chart with “SLOW DANCING IN THE DARK” charted at No.1 on the US Top R&B/Hip-Hop Albums Chart with his debut LP BALLADS 1, and has accrued over 350 million streams to date. BALLADS 1 itself has reached over 1 billion streams as of today. A master of multiple mediums, Joji is an Osaka, Japan-born singer and producer capturing a following from every corner of the Internet. The multi-talented visionary defies convention — his songs are characterized by down tempo, melancholic themes and soulful vocals, layered over lush grimy textures, blending elements of trap, folk, electronic, and R&B. Featured everywhere from GQ to Nylon to Billboard to VICE News (HBO) to The FADER and beyond, Joji is one of the most interesting and promising new artists in the digital age.
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About Don Krez:
Don Krez is one of the most sought-after and influential DJ/Producers emerging in hip-hop’s new underground scene. As a DJ, Don Krez has played stages all over the world, rocking crowds of thousands. As a producer, he’s caught the ears of underground heavy-hitters like Pouya, Smokepurpp, Wifisfuneral, Chris Travis, Xavier Wulf and more.
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About 88rising:
By now, if you’re in tune with culture, you know about 88rising. Revered by the likes of CNN, Forbes, Bloomberg, The New Yorker, Billboard, Pitchfork and Los Angeles Times, 88rising is at the forefront of catapulting Asian culture into new dimensions. Refusing to be confined within a single vessel, 88rising has exceptionally executed any and all ideas, while breaking new ground along the way. Best known as the team behind Internet-breaking sensations, including Joji, Rich Brian, Higher Brothers and Keith Ape, 88rising have quickly escalated to selling out world tours, hosting festivals and working with today’s biggest stars. “88rising is distinguished by its idiosyncratic tone and it’s up-to-the-nanosecond appreciation of hip-hop’s youthful, Internet-driven trends,” The New Yorker said, in their 8-page long feature on the company. Furthermore, it’s highlighted that in just three years, “88rising has become an authority on how to create Asian and American pop-culture crossovers.” With over 3.3M subscribers and 1 billion views on their YouTube channel, 88rising’s influence is undeniable. But with their first label compilation album, Head in the Clouds, released last summer, their 17-date North American tour and inaugural Head in the Clouds music festival in the books, and now their first major fashion collaboration, GUE88 Head In The Clouds, selling out in minutes, 88rising is determined to make a difference now more than ever, not just for the culture, but primarily for the international Asian community.
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