ALBERT HAMMOND JR

Shares Official Video For

‘SET TO ATTACK’ +

New Album

‘FRANCIS TROUBLE’

Available Now

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 In the midst of a 27-date North American headline tour which included sets at SXSW and a performance on the Late Late Show with James Corden,  Albert Hammond Jr has shared the official video for Set To Attack.  The new single features on Francis Trouble,the fourth studio album from the singer/songwriter and guitarist with The Strokes, released last month via Red Bull Records. 

Directed by Carley Solether and shot in Athens, Ohio, the visual for Set to Attack is a coming of age tale that follows two teens embarking on a new romance and follows on from earlier singles Far Away Truths and Muted Beatings.

Francis Trouble explores the stillborn death of his twin brother, Francis, and the lingering effects that event has had in his life and music. With his music moving in a different path than before, Hammond Jr wondered if this new direction came from another avenue of himself, perhaps emanating from whatever he and the departed Francis had shared for the few short months they had together.

“What the music says may be serious, but as a medium it should not be questioned, analyzed or taken too seriously. I think it should be tarted up, made into a character, a parody of itself. The music is the mask the message wears and I, the performer, am the message.” – Hammond Jr, on taking a page Bowie.

Working within this mentality, Hammond Jr created Francis Trouble, an homage to both the death of his twin and his own birth, as well as the complexities of identity that arise because of their intermingling.

The new video follows on from the performances with The Killers in North America, Franz Ferdinand in Europe and the UK and a headline show in London. Stay tuned for further touring announcements.

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