CYN
premieres official video for
‘Holy Roller’
– Single out now via
UNSUB RECORDS / CAROLINE AUSTRALIA
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Today, CYN unveils the official video for ‘Holy Roller’. The Ally Pankiw-directed video sees CYN leading her devoted followers in a series of rituals against the backdrop of a retro-50s-inspired bowling alley.
Talking about the video, CYN explains: “The video for ‘Holy Roller’ is truly a collaboration of all involved resulting in our version of a girl cult with a side of wink,” she says. “This video is meant to provoke some thought and definitely meant to make you smile! When I wrote the song, I was trying to relax and not take myself too seriously— the same goes for the video. I was aiming for something true to me, and this video hints at how I was raised and what I believe now.”
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The stellar new track, hailed by Idolator as “CYN’s best single to date,” was paired with a Lyric Video (also directed by Ally Pankiw) and is out now via Unsub Records / Caroline Australia. ‘Holy Roller’ reaffirms the Michigan-born artist as one of the most refreshing songwriters and performers to emerge in pop in 2019.
“Holy Roller is about sacred dedication and blind faith in someone,” CYN says of the track, which she penned with Matias Mora (‘I’ll Still Have Me’, ‘Terrible Ideas’). “Although the lyrics are quite bold, I believe there is a marked adolescence present in the song. To me, the lyrics reveal the aftermath of a party from the night before but still remain serious in their declaration of a cult like devotion. I laughed out loud plenty of times while writing this song, and though I think it has an undeniable sense of quirk, I can hear the absolute climax of a romantic feeling in the chorus melody.”
‘Holy Roller’ serves as the follow up to ‘Terrible Ideas’, which featured an intimate video directed by Quinn Wilson, in partnership with CHANEL Beauty. ‘Terrible Ideas’ marked a decided shift in sound for CYN, revealing an edgier and darker side to the rising pop artist.
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Both tracks offer listeners a first taste of new music from CYN since the release of her poignant pop ballad, ‘I’ll Still Have Me’, which has garnered over 12 million global streams to date. The song follows previous singles, including ‘Believer’ which Harper’s Bazaar hailed as an “infectious, sugary bop” with Billboard lauding it a “sensual and shadowy shiver for the dancefloor,” as well as the i-D Magazine approved “dark dance-floor ready” single, ‘Alright’. To date, CYN has racked up an impressive 30 million combined streams.
CYN first entered the musical arena when she released ‘Together’, which The FADER praised as “a breath of fresh air” and followed with the infectious ‘Only With You’ which she co-wrote with producer extraordinaire, Felix Snow (Selena Gomez, Kiiara, Terror Jr.). The track was an early standout for the young artist, following a chance meeting with label founder Katy Perry, who instantly fell in love with the talented popstar’s voice and her keen ability to craft a perfect pop song. The second coming of CYN is here and it’s better than ever!
BUY / STREAM / DOWNLOAD ‘HOLY ROLLER’
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
