MARK RONSON
shares world-first
interactive music video
‘PIECES OF US’ VIDEO
FEATURING KING PRINCESS
WAS PURPOSE-DESIGNED FOR INSTAGRAM STORIES
WATCH THE INTERACTIVE VIDEO HERE
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Today Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson dropped the interactive music video for ‘Pieces of Us’, featuring King Princess, from his recently released fifth studio album LATE NIGHT FEELINGS.
The video was purpose-designed for Instagram Stories. It will appear in 2 consecutive 24 hour cycles, each offering the viewer a different kind of interaction. Fans will be able to engage and react to it in real-time, use polls and lyric stickers, and use the video’s Augmented Reality effects into their own Stories. A day after the 2nd cycle, the full video will be made available via Mark’s IGTV.
The ‘Pieces of Us’ video is a collaboration between Sony Music UK’s 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.
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About Mark Ronson
Mark Ronson is an internationally renowned DJ and Academy-Award-winning, seven-time-Grammy-Award-
Ronson spent the first eight years of his life growing up in London, England before moving with his family to New York City. Already a keen student of music, and a huge fan of hip hop, he was 16 when he first began creating mixtapes and trying his hand at DJing. That early passion set him on a path to music production, recording and songwriting that has resulted in a career highlighted by work on a multi Grammy-winning album by Amy Winehouse, as well as his own Grammy-winning, global smash hit with Bruno Mars, ‘Uptown Funk’. Along with releasing four successful albums under his own name, his resume includes production work for some of music’s biggest names, including Adele, Paul McCartney, Duran Duran and Lily Allen. More recently, he helmed Lady Gaga’s acclaimed fifth album, JOANNE and Queens Of The Stone Age’s lauded VILLAINS. In 2018 he released a string of singles with Diplo under the name Silk City, including the current world wide hit ‘Electricity’ with Dua Lipa, which earned him a Grammy Award for “Best Dance Recording” in 2019.
He is a co-writer of the song ‘Shallow’, recorded by Lady Gaga and Bradley Cooper for the movie A Star Is Born, for which he earned an Academy Award for “Best Original Song,” a Golden Globe Award for “Best Song Written for a Motion Picture,” and 2 Grammy Awards.
Most recently Mark collaborated with Miley Cyrus, Camila Cabello, Lykke Li, YEBBA and more for his upcoming fifth studio album LATE NIGHT FEELINGS, which was released in June to rave reviews.
He is currently based in Los Angeles where he operates his record label, Zelig Records, home to fast rising star King Princess. To date, Ronson has 1 Academy Award, 7 Grammy Awards, 2 Brit Awards, 1 Golden Globe Award and 1 MTV VMA Award to his name.
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About King Princess
Born and raised in Brooklyn, NY, King Princess is a vocalist, multi-instrumentalist and songwriter. The product of a musical family, she spent much of her childhood tinkering on the vintage Neve board in her father’s Brooklyn studio, learning guitar and piano along the way. Her 2018 debut single, an ode to untold queer histories titled ‘1950’, became an overnight smash hit with over 200 million streams to date. The song has achieved Gold status in the United States, Canada and Norway and is Platinum in Australia. Her debut EP, MAKE MY BED, marked the first release for Mark’s Zelig Records and was released to critical acclaim from Rolling Stone, Complex, Refinery29, Billboard, Highsnobiety, Interview and Vogue among others. Since, King Princess has graced the covers of V Magazine, The Ingenue, Jalouse and The Travel Almanac. She’s played sold out shows across North America and Europe with festival debuts at Coachella, Glastonbury, Governors Ball, Bonnaroo, Lollapalooza and many more. King Princess’ debut album, CHEAP QUEEN, is set for release this fall.
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
