mxmtoon
‘dusk’ EP
OUT TODAY WITH NEW TRACK
‘wallflower’

FEATURING CARLY RAE JEPSEN
& PRODUCTION BY MERRILL FROM TUNE-YARDS

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“…a Bedroom Pop Empire in the Making” 
– THE NEW YORK TIMES

“Hooking into online culture with her diary-like lyricism, Maia crafts twinkling gems..”
– DIY MAGAZINE

“dawn marks the start of something bolder for mxmtoon.”
– NME

“Be it her relatable lyrics or approachable playfulness online, she ushers in a new, exciting career chapter.”
– GRAZIA

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Today mxmtoon shares her new EP dusk via AWAL – the companion piece to the dawn EP released in April.  With over half a billion streams and more than four million social followers, dusk hails yet another exciting chapter from the 20-year-old. On dusk, maia continues her evolution as a songwriter and producer embarking on a newer more sophisticated sound while still exploring issues of loneliness, isolation but also self-empowerment. To celebrate the release, maia shares her new track wallflower.

“at the beginning of my journey with music, i actually approached releasing my songs on the internet because i thought no one would listen to me. there was comfort in the anonymity, in thinking that i could shout into a void of people with no one to shout back at me. i got rather lucky though, and people found the art i was making. i wouldn’t change a thing in how my life has happened, but there are days where i crave backing into a wall and fading away as i watch the world go by. i think introverts can relate to this feeling of wanting to disappear and finding comfort in the shadows of the world. wallflower is for those who get overwhelmed on occasion by the realities of our world, and sometimes need to take a step back and breathe before they brave the storm again,” says maia of the track.

dusk finds maia continuing to explore who she is within that world around her – zooming in to moments of solitude and down time, documenting the downs that come after the ups.  For this EP she purposely chose to work with other bold and talented female artists enlisting Merrill Garbus from Tune-Yards to produce some of the songs, as well as  teaming up with Carly Rae Jepsen for the anthemic ok on your own, a song which has already been streamed over two million times.  “i sent it to her and, to my surprise, she really liked it,” maia enthuses. “to have her involved in the project is incredible.”

If dawn from earlier this year drew from the gentle optimism and hope found in a gorgeous sunrise, dusk is a beautiful exploration of the other side of the emotional duality that is the human experience. At once recalling mxmtoon’s earlier work while also expanding her sonic horizons more than ever before, dusk is an exciting new direction suggesting that the sky is truly the limit for maia’s artistry.

“it’s introverted and reflective,” she continues while discussing the EP’s thematic bent. “it’s about sitting with the darkness for a little longer, finding the unknown and not quite wanting to move away from it yet. it’s the way I wish I could make my previous music sound – sad, but beautiful.”

At the centre of dusk is a message that’s universal and relatable: there’s no happiness without sadness, and learning to live with both can lead to discovering new depths in the pleasure of living. “there’s different emotions that come with being human,” maia states while discussing the message she wants to deliver, “and that’s something all of us have to work on.”

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In tandem with the EP, maia and a group of artists including Ellie Black, Madeleine Welsch, Bailey Crawford and more, each illustrated a page to coincide with a track on dusk. Check them all out here.

Of the dawn & dusk pages project, maia says, “one of the greatest privileges i’ve had since working on music is having the ability to involve other creative minds on my projects! the pages project for both dawn & dusk has been so fun to work on, and i’ve gotten to work with a difference artist for every song and have them create a visual component to the music. each artist works within their own style and the colour palettes for each EP, and as a result we’ve gotten to make an extremely cool compilation of artwork that can essentially make a visual extension of the music.”

Earlier this month mxmtoon also launched her new podcast 365 days with mxmtoon where each day for an entire year she will take you through the most interesting, weird, and funny events of that day in history. Released in partnership with Talkhouse and you can subscribe to daily episodes here. Drew Barrymore recently mentioned the podcast on The Drew Barrymore Show’s Weekender pop culture guide.

The world’s changed a lot since dawn was released, and so has mxmtoon’s life. She recently turned 20 years old and, along with continuing to work on music, has dove headlong into the digital world by using her voice as an activist through social media platforms like TikTok, Twitch, and Discord.

From political explainer videos to charity stream sessions, maia has been doing more than her best to, as she puts it, “keep some sort of normalcy amongst the chaos. these platforms are a way to connect and have conversations with people in a world where I don’t get to see them face-to-face for a while. it’s made me closer with my audience as a result.”

“if 2020 has proved anything, it’s that the world can keep throwing things at you even when it’s already crazy and horrible,” maia continues while discussing her online activism, which has included speaking her mind and educating her fans.. maia is using her voice to empower the LGTBQ+ community, Black Lives Matter, and has been a vocal opponent against the Trump administration. “speaking out on issues I believe in has always been incredibly important to me, especially in this time where being proactive is more important than ever. it’s about fighting for the issues that are really important and doing what we can for the world.”

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mxmtoon
new track wallflower OUT NOW
new EP dusk OUT NOW

 

dusk EP
tracklisting:

1. bon iver
2. ok on your own (ft. Carly Rae Jepsen)
3. myrtle ave.
4. wallflower
5. asking for a friend
6. show and tell
7. first

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MORE INFO:
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Apple Music
Instagram
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TikTok
YouTube
SoundCloud

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AMNPLIFY – DB