LUPA J
breaks down genre confines,
merging the worlds of
Pop and Industrial Techno
in new record
“TO BREATHE UNDERWATER”

LISTEN TO “TO BREATHE UNDERWATER”

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AS HEARD ON:
BBC Radio 1 (UK), ABC National, FBi Radio, triple j, triple j Unearthed, 4ZZZ, Soho Radio (UK) and more.

FEATURED IN:
Rolling Stone, Official Charts (US), NME, The Guardian, Ticketmaster, Acid Stag, Refinery 29 (US), Bristol In Stereo (UK), Purple Sneakers and more.

PLAYLISTED IN:
+ Spotify (UK) New Dance Revolution
+ Spotify (GER) Indie Brandneu
+ Spotify (AU) Front Left, New Music Friday, Indie Arrivals, Pop Edge, Pop n’ Fresh, Fresh Finds: Pop, New Pop Sounds and more.
+ Apple Music (AU) New Music Daily

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LUPA J finished 2019 on a high with their rite-of-passage debut album, Swallow Me Whole. 2020 began with a move to Melbourne and clear sights set on creating an EP that merged the worlds of dark club night dance floors and up-tempo pop. When COVID took away their new found home of the Melbourne dance scene and sent them back to Sydney, LUPA J refused to let it be a pause button. With support from Creative Victoria LUPA J began work on their sophomore album, To Breathe Underwater – a collection of pop and techno influenced tracks that became the soundtrack of an introspective journey, showcasing some of their most vulnerable writing to date.

“I wrote the first two tracks Supermarket Riots and Perfect Weekend before lockdown, but the rest of it was written across 2-3 months while spending a lot of time in isolation in Sydney. I made roughly one track per week – some weeks it felt like I had a lot of emotion I suddenly had time to reflect on that ended up being channeled into the more lyrical songs, and other weeks it was just easier to bash out a techno track,” tells the producer, singer-songwriter. 

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“This is one of those tracks that is going to time stamp this year.” [Supermarket Riots] Jack Saunders, BBC Radio 1 “Future Artists”

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“Lupa J is a tidal wave right now and if you don’t hop in a sturdy boat and embrace the ride then you’ll be pushed aside” [Obliterate] – Declan Byrne, triple j Presenter

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“I named the album To Breathe Underwater because in a lot of my recent lyric writing I was unintentionally referencing water a lot… in ‘This Suburb’ I say ‘please just let me float here’, and in ‘Limbo’ (an earlier single that didn’t make it to the album) I say ‘hold me in limbo until I drown’.  It kind of subconsciously became this metaphor for what I was trying to tap into across the whole album – realising I have this overpowering part of myself that often desperately wants to become encompassed in another person, but that part of myself also being somewhat dangerous. It was a hard thing to realise about myself, because I never think I’m that needy until it sneaks up on me – To Breathe Underwater admits that the level of closeness that part of me wants is an impossible desire.”

LUPA J’s production talents have been impressing audiences in Australia and overseas since they were just 15 years old. A triple j Unearthed high finalist only a few years prior to its release, Swallow Me Whole had the music industry and fans floored. To Breathe Underwater is an evolution of LUPA J’s talents in a showcase of profound musicianship and production that has been admired on social media by the likes of ALICE GLASS, GRIMES, TEGAN AND SARA and CATNAPP. A display of true growth as an artist, the album is a body of work that saw LUPA J push themselves to explore elements of traditional pop production styles such as autotune and PC influenced synths all while integrating traditional elements of techno and EDM.

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“Supermarket Riots tackles the tyranny of distance that forced its way into our universe. Hard times force us to better understand who we actually are – and sometimes, with the doors locked and the world on pause, we aren’t too thrilled with what we find out”

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To Breathe Underwater is out now

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Follow LUPA J
HERE

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AMNPLIFY – DB