.
.
KATY PERRY
Unveil new single and video
“ELECTRIC”
In collaboration with
POKÉMON
LISTEN HERE
.
Photo – Francesca Gaymor
.
Pokémon’s 25th anniversary celebration continues with today’s release of iconic recording artist Katy Perry’s new single and video, “Electric.” Katy, whose love for all things Pokémon dates back to childhood, when she played the original video games on her Game Boy, created the track especially for “Pokémon 25: The Album,” which will be released this spring by Universal Music Group’s Capitol Records. “There’s no reason that this life can’t be electric,” sings Katy in the anthemic track, which celebrates the joy inherent in pursuing a dream, buoyed by the love and support of friends. Katy’s collaborators on the song include The Monsters & Strangerz and Jon Bellion – who teamed up with her on “Daisies,” a song from her new album, Smile – and Bruce Weigner.
.
.
The official video for “Electric” – helmed by Carlos Lopez Estrada, who directed the Disney feature film Raya and the Last Dragon – received a YouTube Premiere with a fan watch party earlier today. The clip follows Katy and Pikachu as they take time out to enjoy nature and reflect on how they have evolved over the years. After a day of exploring, the pair stop at a lighthouse to meditate. Falling into a reverie, they’re taken back in time to the earliest days of Katy’s career. Thanks to encouragement from her friend Pichu, Katy goes from busking at a farmer’s market to her first club performance.
“When I visited the Pokémon Café while touring Japan, I got so nostalgic. It took me back to my junior high years. So when I got the call to be a part of the 25th anniversary celebration alongside Post Malone and J Balvin, I was elated,” says Katy Perry. “The song’s themes – resilience, igniting your inner light – have guided my life and also parallel Pokémon’s story and characters. Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness.”
“Katy Perry has created a vibrant anthem to help us celebrate 25 years of Pokémon with ‘Electric,’ an amazing song about recognizing one’s own journeys and evolving,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “We also hope fans around the world enjoy seeing Pikachu team up with Katy in the music video for ‘Electric,’ which is a wonderful visual accompaniment to the inspirational song.”
,
.
Follow KATY PERRY
Facebook – YouTube – Instagram
.
AMNPLIFY – DB
CLICK THE PIC TO VIEW THE NEWS
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
