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REJJIE SNOW
 releases
BAW BAW BLACK SHEEP
Album

Out Now via BMG AUS – LISTEN HERE

SHARES ACCOMPANYING SHORT FILM
REACHING UP TO HEAVEN WITH A BROKEN WRIST – WATCH NOW

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Photo credit: Lloyd Pursall

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“a world of pure imagination” – 4*, NME

“Snow encourages us to immerse ourselves in blissful escapism with him, and after enduring the past year and a bit, we’d do well to take heed of that advice.” – Crack Magazine

“With Baw Baw Black Sheep, the Dublin rapper has produced forty minutes of the most insouciant, stress-free and luxurious hip-hop this side of Dream Warriors, an album to escape into.” – Loud & Quiet

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Rejjie Snow has released his new album Baw Baw Black Sheep via BMG AUS. Featuring the late MF DOOM, Tinashe, Snoh Aalegra and grouptherapy., the album includes production from Cam O’bi and Dee Lilly and the previously released singles “Disco Pantz,” “Mirrors,” “Relax” and “Cookie Chips.”

“I approached [Baw Baw Black Sheep] lightheartedly from the point of view of making a short film through music,” Snow explains. “I always loved Willy Wonka & the Chocolate Factory. I watch it all the time. I thought of Baw Baw Black Sheep like a soundtrack to it. I put the movie on with my album, and they synced up perfectly. I tried to tap into all of these feelings. The music is really colourful, and the lyrics are often happy, because that was my state of mind.”

To coincide with the album release, Rejjie Snow has shared an accompanying short film titled reaching up to heaven with a broken wrist. The film is directed and edited by Matter Research and is available to watch above.

Never one to shy away from collaborations, Rejjie set the stage for Baw Baw Black Sheep releasing ‘Cookie Chips’, which features the late and legendary MF DOOM, followed by single ‘Mirrors’ with Snoh Aalegra which pairs sun-soaked production with laidback bars before Snoh turns up with slick and soulful cameo on the chorus. “It’s very nostalgic,” Rejjie elaborates. “I’m diving into little things that stood out from when I was younger. They’re tiny snapshots. I’m trying to paint a story with the lyrics. It’s got a happy vibe.” The album also features the languorous vocals of Tinashe and grouptherapy. for the sultry ‘Disco Pantz’.

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Elsewhere a trap bounce underscores the chilled-out energy of ‘Relax’ also with collaboration from grouptherapy. before a moment of intimate dialogue. Cymbals simmer beneath tense verses and the double entendre-driven hook of ‘Oreos’. On the finale ‘Shooting Star’, a frenetic beat darts across the sky as his vocals soar amidst spacey zips and bleeps. “Everyone is a star in their own way,” he states. “I’m touching on this idea and trying to inspire on the last track.”

The bliss that Rejjie felt in that moment courses through the entire body of work.

Originally hailing from Dublin, Rejjie always felt he always stood out. Beyond the fact he rapped in a country that lacked a vibrant hip hop scene, he never quite fit in with his friends and family either. “I’m still the one who’s a bit goofy and different from everybody else,” he affirms. “People always said I was odd, so I turned into the ‘Black Sheep’. I use those differences to my advantage though. Things like my ADHD became superpowers, not weaknesses.”

Those “superpowers” separated him from the pack right out of the gate. He supported Madonna on tour and broke all the rules with his 2017 mixtape, The Moon & You. A year later, his full-length debut, Dear Annie, yielded genre-disruptive fan favourites such as ‘Egyptian Luvr’, ‘23’,‘The Rain’, and more. Dear Annie was a roaring success receiving rave reviews from the Guardian to NME.

In the end, Baw Baw Black Sheep might just be the answer to the escapism you’ve been needing. “I’d love for you to experience this the same way you’d watch a movie,” he leaves off. “Hopefully, you’re immersed in it. I also want everyone to know—especially people from my neck of the woods—that you can do the same thing. It’s really crazy what you can make when you’re having fun.”

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LISTEN TO BAW BAW BLACK SHEEP HERE

BAW BAW BLACK SHEEP
Tracklisting:

Grateful
Obrigado
Cookie Chips (ft. MF DOOM & Cam O’bi)
Cookie Chips Interlude
Mirrors (ft. Snoh Aalegra & Cam O’bi)
Relax (ft. Cam O’bi & grouptherapy.)
Relax Interlude
Oreos
Skip To My Lou
On and On
Disco Pantz (ft. Tinashe & grouptherapy.)
Star in the Making
Shooting Star
Outro (I Just Wanna Be Me)

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Follow REGGIE SNOW
Instagram – Facebook – Website – Youtube

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AMNPLIFY – DB