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SHALLOU
signs to
FADER LABEL
+
releases new single
‘HEARTACHES’
BUY/STREAM: SHALLOU – HEARTACHES
WATCH: SHALLOU – HEARTACHES
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Los Angeles-based producer Shallou returns to his roots on ‘Heartaches’ – out today via FADER Label. Inspired by the nostalgic sentiments of his 2018 album Souls, it’s co-written with buzzing artist Elderbrook and evolves into an elated anthem. Led by simple yet vibrant guitar chords, harmonised leads, and catchy vocal chops, the composition was created to demonstrate personal growth and synergy between a beloved catalogue and a fresh, new direction. Shallou is also headed out on The Long Way Home tour this fall with shows already sold out in Boston, Los Angeles, and New York City.
Buy/Stream ‘HEARTACHES’ HERE
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Shallou explains, “Lockdown made me nostalgic for the ‘Souls-era’ music I made like ‘You and Me’ and ‘Lie.’ The track started out as simple guitar chords and my voice chopped up, but soon grew into a dance track full of longing about experiencing the passions of love during a hard time. I messaged Elderbrook about writing for a track, and he sent over an excellent catchy verse that I built the rest of the lyrics around. I’ve been loving singing on my tracks lately so will definitely continue at that direction. I’m really happy to reintroduce myself to the world with all the personal growth I’ve achieved the last year, and my ability to synthesise my past catalogue into a fresh but familiar direction.”
Shallou is hot off the success of his 2020 debut album, Magical Thinking, which has reeled in over 80 million streams to date and includes crowd pleasers ‘Older’ featuring Daya, ‘Good Together’ featuring Ashe, and more. The record received praise from the likes of Magnetic Mag for “soaring melodic tracks with collaborations that push the envelope” and reflects“the search to find one’s place in the world.” He topped off 2020 with the summer anthem, ‘I Leave Again,’ in collaboration with French connoisseur Petit Biscuit and is finally prepared to make waves in 2021.
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
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