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BENEE
tells her most
personal story yet
on new single
‘DOESN’T MATTER’
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Image Credit: Lula Cucchiara
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Marking a momentous return, New Zealand’s platinum sensation BENEE proudly presents her new single entitled ‘Doesn’t Matter’ today.
On the track, BENEE opens up like never before. Steady drums beat through dreamy guitar as her voice comes in and out of focus. The lyrics depict her mental health struggles with raw detail and poetic poise. Above this delicate musical hum, she confesses, “I know it doesn’t matter.” Shining light through the cracks, she asks, “there is a way through.”
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BENEE recently announced the single on World Mental Health Day with a vulnerable post on Instagram—see HERE.
Of the song, BENEE notes, “It seems like a very long time since I’ve released any music. This year has been very difficult for me and many other people, and I’ve had times that I’ve really felt my lowest. I wrote ‘Doesn’t Matter’ during one of these periods when I felt truly overwhelmed, anxious, and stuck. I was diagnosed with OCD, which actually helped me understand myself better. This song ponders on what it would be like to feel truly carefree and how much easier life would be. Sometimes, it’s hard for people who don’t suffer from anxiety or depression to really understand what it’s like for us. People telling you not to worry or saying ‘It doesn’t matter’ don’t understand that it’s not that simple. Having had help to learn how to deal with my own anxiety and depression, I want others to know that there is a way through.”
BENEE’s 2020 full-length debut album, Hey u x, gathered 3.5 billion-plus streams. Featuring her global viral hit “Supalonely,” it received critical acclaim courtesy of Billboard, British Vogue, Australian Vogue, Consequence, E! Online, Entertainment Weekly, MTV, NPR, NYLON, PAPER Magazine, Pigeons & Planes, Stereogum, Teen Vogue, The FADER, UPROXX, V Magazine, Variety, Wall Street Journal, and many more. Billboard also featured her on its “21 Under 21 Artists” list, while Rolling Stone hailed her an “Artist You Need To Know.” Not to mention, she took home the award for “Best New Zealand Act” at the 2020 MTV EMAs and received nominations at the 2020 MTV VMAs and E!People’s Choice Awards.
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‘DOESN’T MATTER’ – OUT NOW
BUY/STREAM HERE
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AMNPLIFY – DB
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
