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MACKLEMORE
reunites with
RYAN LEWIS
to bring a familiar magic
in new single
‘NEXT YEAR’

LISTEN | WATCH

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Photo credit: Jake Magraw

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“…slick, sardonic, confident…” — Highsnobiety

“…a heartwarming underdog success story.” — Rolling Stone

“..a real case study in what is possible these days when it comes to building a career in music without a traditional deal.” — Forbes

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Grammy award-winning lyricist Macklemore partners back up with longtime friend and collaborator, Ryan Lewis, for the first time in five years for a reflective and optimistic new single and video ‘NEXT YEAR’ that features recording artist Windser – available everywhere now. Macklemore and Lewis teamed up with director Jason Koenig to write and direct the music video. Koenig is a frequent collaborator of theirs, as he also did the ‘Can’t Hold Us’ and ‘Downtown’ videos.

On the heels of what will be the 10th anniversary of his accolade and award-laden debut, The Heist and four years since Macklemore’s last studio LP Gemini, which peaked at #2 on the Billboard 200 and #3 on the ARIA Albums chart, boasting cuts with appearances from Skylar Grey, Lil Yachty, Offset, Kesha, and more – looking to 2022, Macklemore has returned with an anthemic and true to his ethos track, backed by a rising Windser-led chorus that engrains in us that ‘Next year’s gonna be better than this!’ Coupled with a hilarious and metaphorical visual that finds our Seattle-based emcee surviving not only the city’s beloved grey skies, but car crashes and even the birth of a new baby with his wife, that may or may not be his neighbour’s. There’s even a barrage of stray golf balls landing at his feet that remind us of the strength of the rapper’s ability to not only remain in the driver seat of life, despite all, but his self-awareness and capacity to poke fun, even at himself and his own best laid plans – a funny nod to his own lauded golf apparel brand, Bogey Boys.

A record special and dear to the rapper’s heart, he shares of the song, “This is the first new music I’ve released in quite some time and I got to work with my guy Ryan Lewis, on production again.” The Seattle emcee continues, “Ryan first played this for me in his car, as a rough demo but it immediately stood out.  I then wrote a bunch of verses quickly and went down to LA to record. And with the time that had passed, I felt a little apprehension at first; however, once we started the creative process, it felt like we hadn’t skipped a day.”

“I remember playing the demo for ‘Next Year’ in the car for Ben and he just lit up,” Lewis shares. “We hadn’t worked together in a few years and each of our processes had grown and evolved in that time working independently of each other, so it was scary and exciting to see how it would go getting back in the studio — all in all, it was like everything had changed and yet nothing had changed at all! Working on the song turned into working on the video, which then turned into late nights and a lot of laughing. It felt like a fresh start for our creativity and a reminder of the powerful force we make together – I missed my guy.” Prior to the new single, Macklemore and past collaborator Ryan Lewis released their second joint effort This Unruly Mess I’ve Made, another chart top five success that also featured a slew of contributions from the likes of Idris Elba, Ed Sheeran, Chance The Rapper, Anderson.Paak, Kool Moe Dee, and Grandmaster Caz.

“There’s not many people that know me as well as Ryan does,” provides Macklemore. “We spent damn near a decade together every day, making music, videos, touring and everything else.  We obviously took a long break but have been able to hop back into that same space immediately.” He continues, “I think we both went into it not exactly knowing what to expect, but I’ve had hella fun the entire time.  I love the way his brain works around all things related to art and it was refreshing to connect on that level again.  That’s my brother for life, and I’m really proud of what we cooked up with for ‘Next Year.’”

The duo are well known for providing us an infectious chorus too, and my do they deliver, Windser included!  “I love Windser’s voice and energy on this song,” notes Macklemore. “He originally just cut a reference demo, but Ryan and I both loved him on this record from the jump. He killed it, and his performance perfectly fits the message of the song. I must say, he’s a talented and humble guy and I’m excited for more people to get to know him.”

“I’ve respected his music, independence, and artistry for a long time and was thrilled to be part of a song that resonates with me in such a powerful way,” beams Windser on the collaboration. “The last couple years have not been easy, but I truly believe that next years gonna be better than this, and that we’ll come out of these times stronger. It’s a true honor to have collaborated with Macklemore on ‘Next Year.’’

As Macklemore looks to 2022, his forthcoming project promises to reach new heights in light of these trials and tribulations, bringing forward a further refined sound and message.

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AMNPLIFY – DB