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NATHY PELUSO
revives a classic music
“VIVIR ASÍ ES MORIR DE AMOR”

Watch the video for ‘Vivir Así Es Morir De Amor’  HERE

Listen to Nathy Peluso’s Latin GRAMMY winning debut album ‘CALAMBRE’ HERE

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Nathy Peluso (@NathyPeluso) wraps 2021 with a bang, delivering a bold directorial debut and ode to Camilo Sesto’s unforgettable 1978 hit, ‘VIVIR ASÍ ES MORIR DE AMOR’, showcasing a cinematic, psychedelic, technicolor battle sequence in an official visual. The 6x Latin Grammy nominee endorses the legendary composition with her display of continued artistic development and genre-versatility, reinterpreting the sound and key, and creative direction for the video, further proving her status as a leading artist in the international music scene – watch HERE

The lyrics for ‘VIVIR ASÍ ES MORIR DE AMOR’ sums up the internal, “personal war” that comes with love and can destroy you. Nathy shares “To be your own enemy without hardly realizing it.” After listening to the classic at a “crucial moment,” the Barcelona-based artist had a “revelation” to record  ‘VIVIR ASÍ ES MORIR DE AMOR’ as a way to re-introduce the song to a modern-day music audience. “I wanted to convert the song to a 90s sound, calling in key musicians from the style and era, musicians that I admire, and have played on records that I have studied a lot.” Nathy “carefully crafted’ every detail on this re-make. “Singing the song and reinterpreting each instrument was unforgettable.” Nathy also recorded the vocals in one take, “I wanted to keep the essence of how voices were recorded decades ago.” Her creative direction for the video storyline in tandem with Iris Vallés adds to her ability to make the iconic song her own: “I was clear from the beginning about the character’s plastic and disruptive aesthetics. I imagined the space, the dimensions and the textures, and the colors. It was very clear to me from the beginning.”

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The Argentine songwriter, singer, alternative talent and rapper triumphed at the Latin GRAMMYs this year, winning the Best Alternative Album award for her 145 Million streamed debut album, ‘Calambre,’ which she celebrated subsequently with her first Grammy nomination for ‘Best Latin Rock/Alternative Album,” affirming her status as an artist who pushes boundaries, accumulates success. Merit lies in the work — across her recent collaboration with C. Tangana, ‘Ateo,’ which provoked attention from the Archbishop; her bossed-up female empowerment anthem ‘MAFIOSA,’ accruing the most viral BZRP Session, #36; and her accumulation of fans across the globe, including a number of trailblazing contemporaries including the likes of Cardi B, Megan the Stallion and J Balvin.

Nathy Peluso also displayed her artistry for provocative performance with Christina Aguilera on the Latin GRAMMYs stage for their collaborative single “Pa Mis Muchachas” alongside fellow-Argentine Nicki Nicole and Becky G watch  HEREAs another special surprise, she joined “Ateo” collaborator C Tangana, on a special rendition of his fan-favorite “Ingobernable” watch HERE

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On her bold debut album ‘Calambre,’ Nathy Peluso explores sharp hip hop, sleek retro R&B, even a modern take on old-school salsa. Nathy Peluso thrives at creating characters and easily code switching between styles, genres and languages. Visceral and vulnerable, sexy yet nonconforming, onstage and online, Nathy’s passion and unique sensibilities are charming fans all over the world. Fan-favorite “Delito” has accumulated over 85 million streams garnering attention from Cardi B (who sang the song on her Instagram reaching 19 Million new views), a track that also shares a theme of female empowerment. Peluso released an official live performance of her single “Delito” on Stephen Colbert’s #PlayAtHome series. Also watch Nathy perform a personal R&B jam “Buenos Aires,” as part of the SXSW 2021 virtual conference.

Nathy’s acclaimed debut album ‘Calambre’ was profiled in The New York Times. The Guardian spotlighted her as “One To Watch”: “Argentinian singer with a huge social media following embraces traditional Latin sounds, rap and R&B.” The FADER wrote, “The album is full of bright spots… ‘Sugga’ has horn arrangements by longtime Prince collaborator Michael B. Nelson, and ‘Llamame’ is totally smoothed-out.” CLASH said “Nathy Peluso Is Unstoppable. Meet the Latin pop revolutionary walking her own path…” Nathy Peluso also permeates international fashion with cover appearances on Glamour Mexico, King Kong, Rolling Stone Argentina to Galore, and more; and influential IG @diet_prada soundtracked their Jacquemus show recap in Paris to Nathy Peluso’s “Celebre.” With over 4 Million monthly listeners on Spotify, her latest single, “Mafiosa,” is about to cross the 13 Million stream mark. Check out Nathy Peluso’s 2021 Spotify

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Follow NATHY PELUSO
Website – Facebook – Twitter – Instagram

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AMNPLIFY – DB