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BABY VELVET
New single + clip
‘ATLANTA’
LISTEN TO SINGLE HERE
+ Announces debut album
PLEASE DON’T BE IN LOVE
WITH SOMEONE ELSE
Out Friday May 27
via ABC Music
PRE-SAVE ALBUM HERE
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PHOTO CREDIT: MICHELLE GRACE HUNDER
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“The song’s edges are slightly sharper than those of Crofts band All Our Exes Live In Texas, but her vocals are as pleasing here as they’ve ever been, and its vintage sound is a nice fit for her.” – DOUBLE J
“a rollicking, rhinestone-bedazzled country gem, delivered with Crofts’ distinctive croon and underscored by soaring harmonies” – MUSIC FEEDS
“a track that is so vibrant, yet patently honest” – AU REVIEW
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2021 saw Melbourne artist Hannah Crofts introduce the world to her new moniker and solo project Baby Velvet, bounding in a blaze of vintage sequinned glory and debuting her single ‘Call Me’.
Today she has shared follow-up single ‘Atlanta’, which premiered on Double J’s Mornings with Zan and is the second instalment from her forthcoming debut album Please Don’t Be In Love With Someone Else out Friday May 27 via ABC Music.
Baby Velvet reflects on the single, “A few years ago I dated a guy a fair bit older than me who had had a full life before me – house/kids/wife. And I was the cliché younger girlfriend trying to slip into this idea we were building a healthy relationship. The song’s verses are about the struggles, doubts, maybe the gut feeling I knew the relationship wasn’t right but then a ‘let’s meet in Atlanta we’ll be fine’. To say we could have all these problems, but if we just work towards a beautiful holiday, we will be fine.”
To coincide with the single, she has teamed up with director Nick McKinlay to deliver a 70’s inspired clip, a celebration of life with her nearest and dearest.
“Nick and I came up with the idea of attending your own funeral for this clip. That you could have a beautiful party, with your friends there (obviously dressed in vintage clothing eating pineapples of 70s trays), to celebrate. They are the ones who would then carry you to your final resting place, pray over your body at sunset with candles and say goodbye. The whole album, including this song and this clip, are me searching for purpose/meaning in both my romantic, family and friend relationships throughout my life.”
Produced by LA legend Kevin Ratterman and Melbourne royalty James Gilligan, Please Don’t Be In Love With Someone Else delves in to the complexities of love, life, and adulthood across its 10 tracks. Baby Velvet looks inward as she reflects on heartbreak and making the same mistakes, self-doubt, and the darker realities of being a touring musician.
An activist and musician, Crofts feels the world sparkle around her. Baby Velvet’s soaring harmonies and aching lyrics are gloriously gritty and heart-wrenching but always familiar with hard-won reflections on the artist’s life.
As one quarter of the indie folk group, All Our Exes Live in Texas, Crofts has toured the world in vintage gowns and rhinestone boots. The band’s debut When We Fall reached #6 on the ARIA charts, won an ARIA for Best Blues and Roots Album along with the band supporting the Backstreet Boys, singing on Kesha’s Grammy Nominated Album, and travelling across the USA with Midnight Oil.
Like scorpions who distinguish between light and dark to navigate by moonlight, Baby Velvet negotiates the low light of self-doubt with an innate sense of purpose. This is strident power pop that saturates and sparkles while sinking sharp teeth into the patriarchy. There is no turning back.
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PRE-SAVE ALBUM HERE
PLEASE DON’T BE IN LOVE
WITH SOMEONE ELSE
Track Listing
There’s No Crying At The Baseball
Love Letter
Atlanta
Call Me
Bad With Money
What The Hell Is Wrong With Me
Best In Show
Benjamin Caldwell
Silver Vision
Normal People
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LISTEN TO ‘ATLANTA’ HERE
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Follow BABY VELVET
INSTAGRAM – WEBSITE
YOUTUBE – FACEBOOK
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AMNPLIFY – DB
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
