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Swedish popstar
TOVE STYRKE
releases new album
HARD

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On this record, Tove teamed up with producers/co-writers Elvira Anderfjärd (Taylor Swift and Ed Sheeran), Jakob Jerlström (Lorde, MARINA), Oscar Scheller (Ashnikko, Rina Sawayama), and Elof Loelv (Rihanna, Katy Perry).

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Tove brings her fiercely intimate lyrics to a truly visionary sound, spiked with elements of everything from left-of-center club music to experimental art-pop to early-’60s girl-group records. At turns explosive, poetic, and transcendent, the result is Tove Styrke’s most electrifying work to date, fully embodying the ineffable wildness of romantic love itself. With its exploration of desire and obsession and delirious longing, HARD closely examines the savage complexity of love, a quality referenced in its title.

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Tove says, “’I need something more than my imagination, even if it breaks my heart’ is a line from ‘Show Me Love’ that I think sums up a lot of what this record is about. Putting yourself and your heart at risk for a chance to feel something real. Life, feelings, bodies. Everything’s hard. This album is about the pleasure and the pain, the euphoria and the misery, the love stories and the heart breaks. The contrasts. And it’s about the liberation in being a free, flawed and beautiful human.

“With this album I really pushed myself to stray from the pop formula and get as creative as possible, while also making something that it’s unapologetically fun and joyous. It’s very much all over the place, which is what I envisioned from the beginning. To me, it feels so alive.”

HARD features released singles ‘Show Me Love’, ‘Hardcore’ and ‘YouYouYou’.

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AMNPLIFY – DB