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TOVE LO 
shares official music video for
2 DIE 4

+ LISTEN OUT and HEADLINE
AUS shows this
SEPTEMBER/OCTOBER

+ New album
DIRT FEMME
out October 14

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“Tove Lo delivers one of the best vocal performances of her career.” THE FADER

“…like the best EDM bangers of the past, 2 Die 4 is a simple vessel for a pure feeling.” PITCHFORK

“Tove Lo’s 2 Die 4 urges you to start dancing.” CLASH

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Multi-platinum selling, GRAMMY® Award nominated artist Tove Lo is back today with the official music video directed by Anna-Lisa Himma for 2 Die 4, the latest single off her highly anticipated fifth studio album DIRT FEMME, out October 14 via Pretty Swede Records/mtheory.

Tove Lo is returning to Australia and New Zealand next month for Listen Out, as well as some special headline sideshows. Tickets for the Auckland and Sydney shows are down to final tickets, while Melbourne is already sold out.

Speaking about the new video, Tove reveals, “We wanted to make a pop bitch y2k experience. With all the choreo, the outfits, the wetness. I think we more than delivered.”

An irresistible and undeniable club banger, 2 Die 4 has both fans and press alike gushing, with PAPER hailing the track “a spectacular shot of adrenaline in pop song form,” and leading Pitchfork to laud Tove as “a brutally consistent marksman,” and NYLON to proclaim, “Tove Lo’s singlehandedly reviving Eurodance.”

The iconic track samples the equally iconic Popcorn hook, originally released by Hot Butter in 1972, and marks Tove’s first time ever incorporating a sample. Speaking about the song, she explains, “With 2 Die 4 I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment. Lyrically I wanted it to be that ‘pick me up when I’m feeling down’ song. At first, it’s like a warm hug, then you shake it off, let out a scream and start dancing!”

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2 Die 4 serves as the follow up to True Romance a powerful and emotionally-wrought ballad, featuring some of her most impressive vocal work to date, with The FADER heaping on the praise, stating “Dancefloor catharsis is no longer the endgame in this gorgeous ballad,” and adding “Tove Lo delivers one of the best vocal performances of her career,” and Billboard proclaiming “with a pulsing beat and muted synth-line, Lo lets her voice ring out like a trumpet,” and saying “True Romance should absolutely be the next thing on your playlist.”

Earlier this year Tove Lo released No One Dies From Love which saw its late-night television debut on NBC’s Late Night With Seth Meyers. The track already boasts an impressive 31 MILLION+ GLOBAL STREAMS.

Tove has had a jam-packed few months of touring and festivals, which included rousing sets at Governors Ball, Bonnaroo, Float Fest, Osheaga Music and Arts Festival, and Lollapalooza.

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Photo Moni Haworth

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About TOVE LO

Tove Lo embodies every side of her own femininity in her music. She can be powerful in one breath and lusty in the next. Her cleverness will turn into introspection just before she makes herself heard again. She fights hard and loves even harder. Tove has always spoken her mind, and it’s why she’s left an ever-expanding imprint on pop. She first made waves worldwide with her platinum-certified 2014 full-length debut, Queen of the Clouds,uplifted by the quintuple-platinum Habits (Stay High) and double-platinum Talking Body. Among numerous collaborations, she joined forces with Nick Jonas for the platinum Closeand Flume on the gold-certified Say It. in addition to anthems with Alesso, Coldplay, Martin Garrix, Charli XCX, Sean Paul, ALOK, and Major Lazer, to name a few.

In the midst of sold out shows on multiple continents, she served up Lady Wood [2016] and Blue Lips (Lady Wood Phase II) [2017] before reaching another stratosphere on 2019’s Sunshine Kitty. It landed on year-end lists from the likes of Esquire and Idolator, while Pitchfork proclaimed, “Sunshine Kitty holds some of Tove Lo’s most vulnerable writing; it’s also her clubbiest record.” Meanwhile, she garnered her second GRAMMY® Award nomination with Glad He’s Gone in the category of “Best Music Video.”

As a songwriter behind-the-scenes, she’s penned music for everyone from Lorde to Zara Larsson in addition to co-writing Ellie Goulding’s quintuple-platinum Love Me Like You Do for Fifty Shades of Grey, receiving nominations at the Golden Globe® Awards and the GRAMMY® Awards.

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TOVE LO
2 DIE 4 – OUT NOW!
DIRT FEMME – OUT OCTOBER 14!

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Photo – Kenny Laubbacher

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AMNPLIFY – DB