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AYLA
unveils
blazing new pop track
‘BITTERNESS’
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Photo by: She Is Aphrodite
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Praise for AYLA
“A full-bodied, powerful listen from start to finish.” Purple Sneakers
“Ayla, seems to already be flying along in the pop stardom express.” Rolling Stone
“Vivid guitars, tight-knit drums and delicate synths all play a part, but it’s Ayla’s commanding vocal, pulsing between vulnerability and power, that ultimately defines the track.” Right Chord Music UK
“Pure poetry translated into music. Hearing is believing.” Radio Trip (Italian music blog)
“A gritty, shape-shifting track that veers from distorted jazz and soul vibes to electro-techno, the song is an anthem for standing up for your rights.” Women In Pop
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If your life was ever made into a dramatic movie, you would want AYLA to soundtrack it; equal parts sophistication, darkness and vivacity. Today, the alt-pop songstress shares her latest captivating single ‘Bitterness’. The song captures the Sunshine Coast native at her most vulnerable to date, it’s a song laced with heartbreaking lyrics and darker sentiments to her recent emboldened singles: Go Slow’ (produced by Peking Duk’s Reuben Styles) and ‘Ride Along’ (produced by Sam Cromack (Ball Park Music) and Sam Thomlison (Oh My My, Bad Pony).
Listen HERE
“This song came out of one of the strongest heartbreaks I’d ever felt – a friendship. Writing it was a way to process the hurt I felt at the time. Sitting with the song for around two years, I’ve been able to reflect on it as a sentiment of the darker elements I felt about the situation at the time. In a way I was embarrassed by the feelings I’d had, but I think that both listening to and writing music helps to process your thoughts and feelings -some of which you don’t want to carry around with you. You can get it out, and then let it go.” AYLA
In the world of modern music, AYLA is a refreshing force. She is humble and unassuming, and yet as an artist, daringly bold. Her brand of decadent pop combines sharp hooks and multi-faceted production, with a voice that burnishes every track as distinctively her own. With her latest single, she combines elements of pop with bold soundscapes, and once again recruited Sam Cromack (Ball Park Music) and Sam Thomlinson (Oh My My) to produce, with mixing by Peter Holz (Gang of Youths, Peking Duk) and mastering by Stephen Scanlon (Guy Sebastian, Tina Arena).
AYLA has been at the forefront of the Australian pop consciousness for the past six years with 45K+ monthly listeners on Spotify, and 13+million streams to date. She’s secured playlisting across her last 3 singles on: New Music Friday AU/NZ, Front Left, Indie Arrivals, The Local List, with press support from Rolling Stone, NME, Purple Sneakers and Music Feeds to name a few.
AYLA has played for triple j’s Like A Version, and performed at festivals including Big Pineapple, Festival of the Sun and Woodford Folk Festival, supported acclaimed acts such as Kate Miller-Heidke, San Cisco and Kim Churchill, and played shows in the UK and Netherlands.
With her recent signing to Italian label Ego Records she will be commanding the world’s attention and with an arsenal of new material ready to be unleashed, this new track indicates that AYLA’s debut album will be a hell of a ride!
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Single: Bitterness is out now
Single Art by: She Is Aphrodite
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Follow AYLA
Official Website – Facebook
Instagram – Twitter – Youtube
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AMNPLIFY – DB
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