ENTERTAINMENT ONE
and
BENNY THE BUTCHER
Complete Global Label Deal for
Benny’s
Black Soprano Family
Imprint
New Single ‘Da Mob’ Featuring Rick Hyde & Heem Out NOW
Complex Premier
Stream / Buy “Da Mob” Here
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Entertainment One (eOne) and Benny The Butcher have announced a new, global label deal with Benny’s Black Soprano Family (BSF) imprint and unveil plans to release a slate of new music in 2020 for its roster. Under this new deal, BSF artists Heem & Rick Hyde will release new albums this later this year, and today sees the official release of the new single, ‘Da Mob,’ which features Benny, Heem & Rick Hyde. ‘Da Mob’ is taken from the forthcoming Benny The Butcher & DJ Drama Presents: Gangsta Grillz X BSF Da Respected Sopranos, scheduled to be released in June. This will be followed by a Black Soprano Family label compilation project where Benny will introduce the rest of his BSF roster.
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The Griselda collective (featuring Benny, Westside Gunn and Conway the Machine) is a unified family movement built on authenticity. It’s cultural, it’s raw and it’s viral, making Griselda’s ascension, both collectively and individually, palpable. From their inauspicious Buffalo roots, to signing with Eminem and Shady Records, in a nonplussed industry which advances style over substance, the Griselda juggernaut has created a real and sustaining moment. With the crew’s amazing run of both commercial success and critical acclaim there is no disputing that a real street ethos exists. Out of this collective and ethos, Benny’s BSF family- and fan-first imprint, was built, brick by brick. While Benny made the mainstream come to him by just being himself, that same mantra will be upheld by the talent he has already signed and will sign to his burgeoning BSF ecosystem.
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Sean Stevenson, eOne’s EVP and GM, Music, says, “What Benny has done to keep his work in the forefront since 2009 has been incredible. eOne is driven by great talent and having BSF in the family only adds to what we can do now. This first track is the start of more big things to come from Benny, Rick Hyde and Heem, and we are proud to be playing a part in it.”
Benny says, “This is a dream come true to me. A dream that started in my head in 2011 while I was in prison. The seeds were planted while I was at Elmira correctional facility and when I was released in 2012, I’ve spent every day since working to bring this vision to fruition.”
He continues, “It’s been one of my dreams to do a label deal and put my homies in position to win. I want to expose the talent from my area and I want to expose the world to the talent they may not have heard unless it was brought to you by Black Soprano Family.” “I see us as leaders; I’m cut from that cloth.”
To commemorate BSF’s new deal with eOne, Benny sat down with Complex to discuss the announcement, the forthcoming label compilation and what to expect from BSF in the future.
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Purchase & Stream BSF’s “Da Mob” here.
Checkout the Complex Premiere Here.
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
