BRITTANY HOWARD

Shares New Single & Video

‘STAY HIGH’

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BRITTANY HOWARD SHARES NEW SINGLE & VIDEO
“STAY HIGH”
 
TRACK IS FROM HER DEBUT SOLO ALBUM JAIME
 
TERRY CREWS AND BRITTANY HOWARD STAR IN VIDEO
 
WATCH | BUY | DOWNLOAD | STREAM “STAY HIGH” HERE
PRE-ORDER JAIME HERE

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Brittany Howard has unveiled “Stay High”, the soulful first single from her debut solo album, JAIME, and the accompanying video, which follows a father in the moments after his shift at a factory. Envisioning Terry Crews – who portrayed beloved TV dad Julius in “Everybody Hates Chris” and has gone on to star in such projects as “The Expendables” (and its sequels), “Deadpool 2”, “Brooklyn Nine-Nine” and “America’s Got Talent” – in the lead role, Howard wrote him a letter to ask if he would consider starring in the video, and he graciously accepted her offer.

She teamed up with director Kim Gehrig to shoot “Stay High.” Gehrig’s music videos for Wiley & Mark Ronson’s “Cash In My Pocket” and Chaka Khan’s “Like Sugar” won top honors at the UK VMAs. Her numerous awards include the first Glass Lion as well as multiple Gold Lions at Cannes. Howard dedicated the “Stay High” video to her father, K.J. Howard, who makes a cameo appearance. Marking her first-ever appearance in a music video, Howard can also be spotted in the clip. View, download and stream “Stay High” HERE.

“This video is shot in my home town of Athens, Alabama. The actors are my family and friends,” says Brittany Howard. “Terry Crews plays a man who isn’t out to change the world, he plays a man who just wants to come home to those who understand and love him best. We see his inner beauty, grace and humanity in a place that is so often misunderstood.”

“I got an email from Brittany Howard, asking me to be a part of a song she wrote that was all about her dad and how special he was to the family. And she poured her heart out in this letter. I couldn’t believe it,” Terry Crews recalls. “Brittany was like, ‘we can shoot it in L.A.,’ and I said, ‘No, I’m coming to you, we’re going to Alabama. We’re going to where you grew up, to where your family is.”

As the frontwoman and guitarist for Alabama Shakes, Howard has become one of music’s most celebrated figures. The band has won four GRAMMY Awards and topped the Billboard 200 with the Gold-certified SOUND & COLOR, the follow-up to its Platinum debut album, BOYS & GIRLS. JAIME, set for September 20 release on ATO Records/Sony Music Entertainment Australia and available for pre-order HERE, is titled after Howard’s sister, who taught her to play the piano and write poetry, and who died of cancer when they were still teenagers. Fans who pre-order the album in digital format will instantly receive “Stay High” and “History Repeats.”

Rolling Stone said, “Howard’s solo debut, JAIME, is her most ambitious recording ever, full of synthed-out psychedelic funk, druggy soul ballads, hip-hop loops, and lyrics grappling with her past, including sexuality, family tragedy, religious guilt and more…It’s a powerful record.”

The New York Times observed, “‘History Repeats’ is a deep funk workout, thick and crunchy, with Howard’s staccato guitar and Paul Horton’s squawky clavinet tossing licks back and forth. ‘I just don’t wanna be back in that place again,’ she sings, but whether she’s talking about personal or societal trauma, she plunges in anyway.” AFROPUNK hailed the track as “an instant anthem….and a metaphor for the human condition.” NPR noted, “[‘History Repeats’] is a swirling, punch-drunk and funk rumination on the ways repeated mistakes can hold us back.” Stream and download “History Repeats” HERE.

Howard’s collaborators included engineer Shawn Everett and the core group of musicians she assembled to record JAIME: Alabama Shakes bassist Zac Cockrell,  jazz-based keyboard player Robert Glasper and drummer Nate Smith. As the first project to come out under her own name, the album represents an enormous step both musically and personally.

“It’s my first time making decisions on my own, being the captain of the ship,” she says. “It brings up existential questions—why am I here, why do I do this? People think that touring in a band is super-fun, and it can be, but nothing about it is normal. You miss out on a lot of stuff, so I need to make sure I’m doing it for the right reasons.”

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Watch STAY HIGH here

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