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CAROLINE & CLAUDE
Reveal new single and video
‘IT’S NOT THAT BAD’
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Credits: Andrew Fawcett
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“This duo, based in Adelaide, Australia, encapsulate pure, impossible-to-not-smile-about giddiness.” – SLUMBER MAGAZINE
“…very catchy and charming..” – BROOKLYN VEGAN
“..sibling effervescence and originality..” – ATWOOD MAGAZINE
“..an exciting start from a duo with so much ahead of them.” – PILERATS
“There’s loads of digital texture… it’s like an episode of SpongeBob SquarePants.” – JACK SAUNDERS, BBC RADIO 1
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Following the meteoric release of their debut single Stir The Pot, today, Caroline & Claude reveal new single It’s Not That Bad, alongside the visual accompaniment. Infused with timeless pop hooks, bracing freshness and ruthlessly catchy songwriting, the new song is an ode to love and the antidotes of heartbreak.
“We wrote It’s Not That Bad quite recently. The song is pretty self explanatory; our candid lyrics discuss the complexity of moving out of a relationship. The song is saying – we’ve both got baggage, but we’ll be okay, I can help you and you can help me – it’s not that bad,” says Caroline of the track.
“Claude produced the track and we wrote the melodies and lyrics, but we wanted to add a little extra something, so we hit up Joe Brown, producer/mixer for legendary UK label XL and Stuart Hawkes (Ed Sheeran, Stormzy, Pink Pantheress) to master the song,” she adds.
Directed by Caroline and Claude, the visual accompaniment captures the fun-loving siblings in their hometown of Adelaide. “We made the film clip with our friend Annika, while having a laugh and having fun! We filmed it on a mini DV cassette camcorder, which gave the clip a home-like feel and digital Y2K aesthetic. We think the clip came together quite well, truly embracing it’s fun, chill, non-seriously taken vibe that it truthfully is,” muses Claude of the video.
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The new single follows on from the Sydney born and Adelaide bred siblings acid-tongued debut single Stir the Pot. Support and critical acclaim followed, with a full addition to triple j, over 400 spins on US College radio, airplay on BBC1 Radio, and coverage in global titles such as Atwood Magazine, Brooklyn Vegan, Slumber Magazine and more. A punchy, puckish arrival for the pair, it was an indelible first taste of the symbiosis Caroline & Claude have been building since birth.
Caroline & Claude – were, in a sense, born into music. Performance was part of their lives from a young age, whether in the form of the jam sessions they’d have with their extended family, or putting on shows for their parents, Wayne and Jules. But their musical lineage goes even further than that: Caroline & Claude’s grandparents are singers, and used to sing in jazz cafes in their native India. In other words, the fruit that comes to bear in Caroline and Claude’s music grows from a perfect push-pull between nature and nurture: the result of innate musical genes given space to grow and create with impunity.
In mid-2020, forced into pandemic-induced isolation together, Caroline & Claude started to make music, and soon realised they’d stumbled upon something special. To properly understand their music, it’s important to rid your mind of comparisons with other sibling duos, the fact of their genetically-perfected harmonies and baroque songcraft aside. In truth, Caroline & Claude are diametric opposites, the former a classic extrovert and the latter a total introvert. Where Caroline spends her days chasing the kind of emotional connection and social interaction that fuels her art -which, aside from songwriting, also encompasses poetry – Claude is a quintessential studio rat, content to spend his time finessing and perfecting his production techniques. The result is a harmony that’s unique and entirely theirs, and not unlike the one conjured when they sing together. It’s Caroline & Claude’s own kind of magic: introvert wit and extrovert emotionality intertwining to create witty, bombastic tales for a new generation of pop fans.
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CAROLINE & CLAUDE
New single It’s Not That Bad – out now
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
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