CHARLI XCX
releases video for
“FOREVER”
WATCH HERE
New album
‘HOW I’M FEELING’
out 15th May
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Charli XCX releases the video for “forever”, the debut track taken from her forthcoming album ‘how i’m feeling now’, out on May 15. Charli announced the visual at the second of her Zoom press conferences last night with fans and special guests such as Nadya Tolokno of Pussy Riot and Shamir Bailey in attendance.
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The video is co-directed by Charli and Dan Streit and takes fan collaboration to the next level, with Charli’s fans, known as the Angels, contributing over 5000 clips to be stitched together to create the video. Sending out an open call to her fans, Charli collated Angels’ past memories, as well as tender moments shared directly from their phone camera roll.
“forever” was written by Charli XCX and produced by A. G. Cook and BJ Burton. The track was created within two days, with Charli teaming up with Cook and Burton via the internet while all three are in self-isolation. This is a working process that will continue throughout the album, with the entirety of the project being written, recorded, produced and released while in quarantine,with the process being shared with her fans for feedback, contributions and more.
A romantic, hopeful cut of progressive pop, “forever” glows with luminous synths and cascading pixelated textures. Lo-fi in nature before slowly unfurling into something more beautiful, “forever” is a perfect touchpoint for how the upcoming project may sound; patient, forward thinking, and completely unique.
LISTEN HERE
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Artwork – Caroline Polachek
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Artwork – Seth Bogart
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Artwork – Regards Coupables
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
