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CONSCIOUS 2021
welcomes four new artists to
development program
facilitated by
L-FRESH THE LION
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Today Campbelltown Art Centre’s Conscious project welcomes four new artists into a year-long professional artist development program: Clarissa Mei, Givitimy, P.Smid and Saif.
With mentoring and guidance from Sydney producer / hip hop artist and Conscious Artistic Director, L-FRESH The LION, each artist will release a new single over the next 12 months with support from Village Boy Entertainment.
L-FRESH The LION said: “I’m excited for the return of Conscious in what has been an unpredictable and tumultuous 2021. We’ve added 4 new artists to our Conscious community cohort. We’ll be working closely with each artist around creating and releasing a new single. We recognise the challenges of being an artist during a global pandemic and with that front of mind, Conscious’ individually tailored professional career development approach will continue to get behind some of the finest emerging talent that Western Sydney has to offer.”
Launched in 2019, Conscious is an annual year-long professional artist development program supporting the career pathways for socially minded hip hop artists with connections to Western Sydney. The program aims to build a family of artists and collaborators within the region, passing on experience and knowledge to strengthen the hip hop community while supporting local artists to realise their goals and potential.
Michael Dagostino, Director of Campbelltown Arts Centre said: “At C-A-C our priority is supporting artists through artist-led programming and sharing new experiences with communities. Conscious is grounded by the narrative of the artists and realising the next steps in their career through the support of industry knowledge. It’s been wonderful to see the Western Sydney hip hop community strengthen and unify through the program.”
Two groups of artists have participated in the program to date including 2019 alumni: Becca Hatch, Jessica Jade, Mirrah, Nardean and Zeadala and 2020 alumni: A.GIRL, Slim Set, Spvrrow and T Breezy.
Supported by the Conscious program, Becca Hatch produced her 2019 single ‘Brown Girl Chronicles’, A.GIRL produced a music video for her 2020 single ‘LOLA’ and Jessica Jade released her debut EP in 2020, ‘BET’. Since then, these artists have gone on to receive support from the likes of triple j, triple j Unearthed, FBi Radio, Rage, MTV and more.
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Credit: Jade Damico
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About CLARISSA MEI
Clarissa Mei is a producer based in Western Sydney on the traditional lands of the Eora Nation. She is known for her dynamic visuals and electro-soul sounds, releasing her debut EP Vulnerable in 2019. Her music is a journey in self-reflection and exploration through awakening, connection to self and connection to others. Clarissa began performing her music on festival stages and DJing events and is now settling into her next level of growth.
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About GIVITIMY
From Campbelltown, Givitimy is trailblazing through the Aussie music scene with a refreshing twist on hip hop and R&B. Givitimy started his musical career at 15 years old. From backyard-freestyle roots he quickly grew into a smooth and calculated songwriter, he continuously amazes listeners with his entrancing vocals and spirited personality. His influences include the likes of Anderson. Paak, Joyner Lucas, Seth Sentry and Brent Faiyaz. Before his solo act, Givitimy was a part of a group called ‘Regular Bassis’. Happy Mag wrote that their music “Folds in elements of Brockhampton-style eclecticism in order to inject that perfect dose of pure good vibes”.
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Credit: Tahlia Narayan
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About P.SMID
Raised in Western Sydney, Samoan female singer/rapper, P.Smid, is putting her own spin on Australian hip hop. P.Smid is an up and coming Australian artist who alternates between rap, hip hop, soul and pop aiming to connect to her listeners through poetic lyricism through relatable standpoints with melodic tones.
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Credit: Nick Athos
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About SAIF
Saif is an Australian-Bangladeshi recording artist. Born in Dhaka, raised in Auckland & Sydney, his music is inspired by his culture, his people, the state of the world, his own experiences and the environment in which he grew up in. A poetic artist, a lot of his music is subject to creative storytelling, critical thought and conscious lyricism.
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Facebook – Instagram
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Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
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