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Photo – Cain Cooper

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Primal, moody and inescapably moving, the powerful new single Who Gave You Permission? out today from Australian powerhouse Greg Gould is a potent blend of pop, soul and searing intimacy. With an accompanying music video slated to land next week, and also set to captivate crowds with his latest release live in action throughout 2024, including onstage at SYNTHONY, Australia’s biggest orchestrated dance party this June, Gould also vigorously tackles exceedingly difficult narrative terrain via Who Gave You Permission? with unwavering finesse and poise.

Opening with a melancholic piano line, Who Gave You Permission? swells alongside Gould’s cogent vocals, ultimately building into a formidable primal pop anthem. Equally gripping musically as it is lyrically, Who Gave You Permission? weaves nods to the likes of Benson Boone, Rag’n’Bone Man, Teddy Swims and Sam Smith while also profoundly detailing an exceedingly personal experience for Gould himself. “To be honest I’m only just starting to feel comfortable to talk about this,” shares Gould. “The first time I performed the song live I burst into tears. I have been a victim of sexual abuse on four separate occasions in all very different circumstances from when I was 10 years old, right up until I was 30. Each time left me feeling so violated, so powerless, paralysed. Nobody has the right to touch you without permission. No means no. It was a very emotional, heart wrenching and confronting experience to write this song to be honest as I’d pushed a lot of those feelings and experiences down and hadn’t dealt with them – it took a while for me to be ok to admit it. There is a stigma around sexual abuse in general, and I do think it can be really difficult for men who are the victim – whether it be at the hands of another man or a woman. In my case, it was both on separate occasions. I want other men to feel comfortable to talk about this and speak up too.”

Seeking to empower fellow survivors through Who Gave You Permission?, Gould co-wrote the compelling new single with Benedict, working alongside Gould to unpack his trauma and ultimately pen a connective and sonically robust ode to survival, along with production by Sydney duo Cressbrook, with live strings composed by Ryan Youens. With a striking music video set to accompany this deeply powerful song on April 20, filmed in Gould’s home state, the clip for Who Gave You Permission? flourishes with its sonic elegance alongside poignant visuals to further amplify the driving message at the track’s core. “The music video features a protagonist moving through an old house,” shares Gould. “As they enter each room, a different storyline unfolds, each scenario reveals as we move back and forth between the rooms. I wanted to highlight that sexual abuse can happen in many forms and in many ways…without over-dramatising or sensationalising it.”

A creative cauldron from way back, Greg Gould began singing the moment he could talk; a talent which ultimately followed him to securing the runner up slot at the grand finale of Australia’s Got Talent in 2013. Following his Australia’s Got Talent success, Gould has gone on to generate millions of streams as well as views of his award-winning videos, perform multiple sold out shows and festivals, tour the globe and ignite charts at home and abroad; and all while continuing to foster and grow an authentic connection with his fans through his heartfelt creations. From snagging the #1 spot on the iTunes Albums charts via his 2020 album 1998, through to collaborating with En Vogue’s Maxine Jones (“a real pinch me moment”, Gould shares), Gould’s proudest moment to date remains releasing his first-ever self-directed music video, a cover of En Vogue’s 1996 smash single Don’t Let Go (Love) with the song’s heart wrenching video having amassed an impressive 20 million+ views. Fast-forward to 2024, and Gould has embraced the mixture of excitement, anxiety, nerves and relief to unveil the vulnerable yet hopeful Who Gave You Permission?, with the latest track also offering a hint as to what’s to come from Gould’s debut album of original songs, Strings Attached, set for release July 12, including his duet with one of the Philippines’ most successful artists, Morissette called Love It All Out (co-written by Bachelor Girl’s Tania Doko) which recently hit over 1 million views on TikTok. Gould has also written and performed the main song for the credits of a new Australian feature film getting its theatrical release later this year, which is set to debut at the Berlin International Film Festival.

Set to perform Who Gave You Permission? at an array of events this April and June, fans can expect to hear Gould’s latest track live in action alongside many other original songs. As to what fans can expect in the not too distant future? “Whether the subject matter is darker or lighter, guests at my shows can expect big vocals, big moments and lot of fun,” Gould enthuses. “I love to perform and I’m excited for the next 12 months! I’ve got big plans and even bigger dreams. I am so proud that Who Gave You Permission? is out now and I’m moving forward both personally and professionally! I would love if even one survivor of abuse feels stronger as a result of hearing this song. I want people to know they are seen, they are heard and they are believed. We won’t be broken.”

Who Gave You Permission? is out now.

Strings Attached is out July 12.

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GREG GOULD
Upcoming Shows

KEEP THE FAITH – GEORGE MICHAEL & WHITNEY HOUSTON
SAT 13 APR | LOEV, MELBOURNE VIC | 18+
Tickets | All Eventbrite Outlets

GREEK LEGENDS OF THE 20TH CENTURY
SAT 20 APR | STATE THEATRE, SYDNEY NSW | ALL AGES
Tickets | All Ticketmaster Outlets

GREEK LEGENDS OF THE 20TH CENTURY
FRI 10 MAY | PALAIS THEATRE, MELBOURNE VIC | ALL AGES
Tickets | All Ticketmaster Outlets

KEEP THE FAITH – GEORGE MICHAEL & WHITNEY HOUSTON
SAT 18 MAY | ROYAL BRIGHTON YACHT CLUB, MELBOURNE VIC | 18+
Tickets

SYNTHONY
FRI 7 & SAT 8 JUNE | CARRIAGEWORKS, SYDNEY NSW | 18+
Tickets

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Stream HERE

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Follow GREG GOULD
Website – Instagram – Facebook – Twitter

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AMNPLIFY – DB