GRIFF X HONNE
“1,000,000 X BETTER”
New track out now

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“Multicultural, multi-hyphenated, and multi-talented…four walls can’t confine this utterly unique teenager.” Vogue

“Griff looks every bit like pop’s bright new star…it is, quite frankly, all rather brilliant” – i-D

“A fierce and distinctive talent…perfection” Sunday Times Breaking Act

“Griff is the hottest new artist to come out of the UK since Dua Lipa.”  V Mag

“A phenomenon…the teenage boss about to take charge of pop” NME 

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Griff has today released a brand new collaboration with HONNE, “1,000,000 X Better”, available now on Warner Music. The Ivor-nominated 19-year old recently released the stunning video for latest single “Say It Again” in addition to remixes from the likes of TSHA and Jayda G. A singer, producer, DIY fashion designer and – increasingly – the most exciting new prospect in pop, watch out for more from Griff to follow soon. Listen here.

Soulful, propulsive and timely, “1,000,000 X Better” is about reaching out to someone just when they need you the most: a coincidence which mirrors the collaboration between Griff and HONNE in the first place. “Honne DM’d me back in December saying they loved my music,” recalls Griff. “I was already a huge fan, so we got together a couple of weeks later. We ended up writing ‘1,000,000 X Better’ about having that one person in your life that can make you feel better. And like, despite having a bad week, a period of low mental health or whatever we struggle with day to day, there’s always that one person in your life that can make your troubles drop away as soon as you’re around them.”

For HONNE, too, “1,000,000 X Better” was a moment of kismet. “You know that excited feeling you get when you discover some great new music? That’s the feeling we got when we first heard Griff. A friend of ours recommended we take a listen and we were instantly hooked. We awkwardly sent her an Instagram message and wrote the track in London together. We did some finishing touches in LA as we happened to both be out there at the same time, and caught her first show in the US (which was incredible). Working with Griff is effortless and we couldn’t be more excited for this song to come out.”

Griff looks well on her way to becoming the next face of British Pop – and a next-generation type of pop star, at that. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on Annie Mac). Indeed Griff’s is the type of curiosity and creativity that draws no boundaries between making beats, sewing your own clothes, or shooting a music video on your iPhone under lockdown. And whilst it’s easy to forget, Griff’s rawly vulnerable lyrics are a vivid reminder of how young she still is. Here are acutely observed tracks on friendship (“1,000,000 X Better”), mental health (“Say It Again”), those stinging formative breakups (“Forgive Myself”) and the importance of family (see viral ballad “Good Stuff”, and its moving account of Griff’s family fostering kids). In Griff’s hands, all these experiences are are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow. Watch out for more from Griff coming soon. 

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AMNPLIFY – DB