HAIM
“NOW I’M ON IT”
New single & video
Out Now!
LISTEN HERE | WATCH HERE
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Photo Credit – Drew Escriva
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HAIM share new track and video for ‘Now I’m In It’, the band’s infectious new single out on now on Polydor Records. Today’s BBC Radio 1 ‘Hottest Record’, ‘Now I’m In It’ brilliantly plays with both mood and tone, giving way to a many-layered emotional experience with syncopated beats, muted guitar tones and delicate piano work that builds to uncover the fragility at the heart of the song. In a recent article with The Guardian, Danielle Haim explained the track’s message, “People think ‘Now I’m in It’ is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind.” The official video for ‘Now I’m In It’ find HAIM continuing to collaborate with renowned film director Paul Thomas Anderson.
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“Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” shares Este Haim, “We want our music, and this song especially, to be the thing that helps you get through that rough time.”
‘Now I’m In It’ is the second single HAIM have released this year, following the “breezy and beautiful single” (The Face) ‘Summer Girl,’ which came out in July and was added to Radio 1’s A-List. “Having more or less mastered pop precision, a little wonkiness suits them well,” noted NME, while Clash called it“an incredibly catchy return, a soaring, highly positive piece of summer-fresh guitar pop.”
‘Now I’m In It’ and ‘Summer Girl’ are the first new HAIM music the band have shared since the release of their second album, Something To Tell You, in July 2017. Something To Tell You debuted at No.2 on the UK album charts, No. 4 in the ARIA Album Chart and No. 7 on the Billboard 200 following release and was critically acclaimed by NME, The FADER, NPR, and more. Their Debut album Days Are Gone also entered the ARIA album chart at no. 2 on release in 2013.
The band’s sophomore album was declared “a gleaming triumph of artisanal pop music” by Stereogum, Pitchfork
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AMNPLIFY – DB
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.
