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HOLLIE COL
shares clip for brand new single
‘FORGOT TO LOVE YOU’

+ forthcoming EP

STREAM SINGLE HERE

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“She Knows – It’s warm and driving and grabs you immediately. Hollie’s onto a winner here, I was singing that super sweet chorus after one run through.” – Declan Byrne, triple j Home & Hosed

“She Knows – Strong moves from Hollie Col! This track dazzles around you like a late summer daydream.” – Dave Ruby Howe, triple j Unearthed

“Australian darling Hollie Col’s new single “Unholy” is a burst of sunny indie energy with an ever-so-slight tinge of alt-folk and nostalgic, angsty pop-rock” – Billboard Magazine

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Sydney-based multi-disciplinary artist Hollie Col has unveiled the latest clip for her brand-new single, ‘Forgot To Love You’ out now via Believe; an infectious hybrid of charming melody and anthemic guitar-infused pop.

Produced by Xavier Dunn (Jack River, CXLOE, Gretta Ray), ‘Forgot To Love You’ is the first instalment from her forthcoming EP which is set for release early 2022.

The track explores the romanticism of being single in your 20’s, failure to fully commit, and the Gen-Z dread that hits hard when you realise you’ve ruined a relationship. 

Hollie explains the inspiration behind the track, “I remember I went into the studio with the phrase ‘I forgot to love you’ in my notes, I knew I wanted to write about that. Being in a relationship when you’re young and entering your twenties can be extremely difficult because you are presented with this glamorous narrative of flings and one-night stands, and you have to reckon with ‘missing out’ on that. This song is about struggling with that idea.”

The clip, which was directed, produced, and edited by Hollie, is a visual feast for the eyes, set in front of a vibrant picnic backdrop and featuring all the fun and games of a 70’s-inspired “eat your heart out” break-up party. Known for her emotive, narrative-based, and slickly produced film clips, Hollie has amassed 93k+ followers and over 10 million views on Youtube.

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Col says of the clip: “I knew from the start that I wanted this video to be set in the 1970’s. I think there is a really sunshiney, playful feel to the song and to our recollection of ‘summer in the seventies’ and so stylistically, I was sold on pairing them together. I wanted to create this backyard, summer party that looked like so much fun you just wanted to be a part of it. I love how when you watch people laughing, it makes you laugh, and I wanted to do that with this video. It was particularly exciting and special to film because every person in the video is my friend. I didn’t want actors, I wanted people who I’ve known for most of my life genuinely hanging out and having fun. I’m so grateful for them and I think it’s really cool that we have this moment in our twenties bookmarked forever. I can’t wait for people to see this video, because it is subtly easing them into a project that is absolutely the most ambitious, I’ve taken on.”

Hollie is  heading out on a 26-date UK/EU tour in support of South African artist Matthew Mole, kicking off in early April of 2022. After supporting Harrison Storm and Sons of the East in 2019 she is excited to get back across the pond.

Her previous singles ‘She Knows’ & ‘Let Yourself Down’ have garnered praise from triple j, unearthed, Pilerats and The Music, whilst collecting over 6 million streams on Spotify.

Hollie’s boldness to keep pushing her art forward, and ambition to create makes her one of the most exciting artists coming out of Australia. ‘Forgot to Love You’ is the exciting first offering of what is set to be Col’s most ambitious year to date.

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‘FORGOT TO LOVE YOU’

Listen to single HERE

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Follow HOLLIE COL
YOUTUBE – FACEBOOK – INSTAGRAM
TIK TOK – TWITTER

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AMNPLIFY – DB