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IVORI

Photo – Ruby Boland

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IVORI
is evolving with new single
‘ON UR MIND’

Out Now

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IVORI

Photo – Ruby Boland

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Indie-pop artist Ivori announces her new single ‘On Ur Mind’, the beginning of her brand new musical direction. Pairing Ivori’s vulnerable lyrics and haunting harmonies with emphatic pre choruses and stripped back infectious choruses, ‘On Ur Mind’ delves into heartbreak, pain and drunk calling your ex. Drawing inspiration from international pop icons Julia Michaels and Lennon Stella the track is produced by Xavier Dunn (Jack River, GRAACE, Peking Duk).

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About her newly evolved sound Ivori shares, ‘I wrote this track whilst going through one of the toughest times of my life. I had ended a long term relationship, come out as queer and was discovering who I was all over again. On Ur Mind is about the sudden emptiness you feel after a break up, where everything feels new and scary and you just want to drunk call your ex and ask them if they’re thinking of you too.’

‘This new sound is built on what I have been through in the past two years. From extreme heartbreak, to living my truth I wanted to create a track that’ll make you cry and dance at the same time. Xavier perfectly emulated the sound I had always wanted to create, and brought the true vision of Ivori alive. This is the music I’ve always wanted to create.’

Ivori launched in 2018, with a string of electro-pop singles and great support from triple j and triple j Unearthed including airplay. She has also supported Mansionair and Fergus James, as well as played Yours & Owls Festival in 2019.

‘On Ur Mind’ is the first taste from rising pop artist Ivori.

Stay tuned for more to come.

‘On Ur Mind’ is out NOW!

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IVORI

Photo – Ruby Boland

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Photo – Ruby Boland

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AMNPLIFY – DB

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