Excitement has been building for the global superstar’s solo debut since the first teaser was posted on BLACKPINK’s social media accounts earlier this month. Since then, JISOO has revealed a steady stream of viral content including the striking cover art, glamorous teaser posters, and a pair of stunning visual films, which have amassed more than 17.5M views on YouTube. In the first, JISOO rocks a feathery ensemble while cradling a giant poppy. In the second, she is shown in silhouette against a traditional screen

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Despite being in the midst of a world tour with BLACKPINK, JISOO and her team at YG Entertainment have pulled out all the stops to make the arrival of [ME] an event. The same goes for the dreamy lead single “꽃(FLOWER).” “You can look forward to JISOO’s new musical color that she hasn’t shown before,” a YG representative says.

Momentum is definitely on JISOO’s side. BLACKPINK’s BORN PINK WORLD TOUR has sold 1.5 million tickets, a record for a K-pop girl group. After successfully completing 14 shows in North America and 10 shows in Europe, the global hitmakers are currently in Asia. Soon, they will headline the Coachella Valley Music and Arts Festival in April and the Hyde Park British Summer Time Festival in July.

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With solo releases from JENNIE, LISA, and ROSÉ breaking chart records around the world, JISOO’s [ME] is destined to be another hugely significant milestone for K-pop.