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LAUFEY
shares video for hit single
‘FROM THE START’
WATCH HERE
Reveals latest release
‘CALIFORNIA AND ME’
featuring
PHILHARMONIA ORCHESTRA
LISTEN HERE
Highly anticipated new album
BEWITCHED
Out September 8
VIA AWAL
PRE-SAVE ALBUM HERE
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PHOTO CREDIT: JASON LESTER
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“Laufey continues to bridge histories and genres within music with ease” – NME
“Laufey’s timeless, low-and-slow style warmly blends jazz, classical and pop, vividly soundtracking the young Icelander’s own tender age.”—NPR Music
“The kids love it, but so do the purist classical critics. You could describe her sound as ‘jazz pop’, but it feels reductive to whittle her anachronic sound down to just one genre”—VOGUE Scandinavia
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Acclaimed Los Angeles-based Icelandic-Chinese artist, composer, producer, and multi-instrumentalist Laufey has shared the music video for her hit single, ‘From The Start’, off her highly anticipated album Bewitched, due September 8 via AWAL.
The video was directed by Jason Lester (Hozier, Phoebe Bridgers), with concept and creative direction by Laufey’s identical twin Junia Lin. It is a mid-century fantasia, drawing inspiration from the minimalism, shapes, and colors of Piet Mondrian, Bauhaus architecture, modernist design, and Golden Age Hollywood movie musicals. Filmed on 16mm film, the visual centres around a charismatic performance from Laufey, choreographed by Molly Long (founder of the acclaimed dance studio, Project 21).
Since its release in May, ‘From The Start’ has seen a meteoric rise. The track topped 1 million streams in less than 24 hours upon release and continues to garner 1.75 million streams per day across DSPs, with 90 million global streams to date. Moreover, ‘From The Start’ is the most streamed jazz song in the world and has reached Top 10 on Spotify Viral charts around the world including #5 in AUS.
Today Laufey has also revealed her latest single ‘California and Me’ featuring the London-based Philharmonia Orchestra — a favourite of Hollywood who’ve scored films such as Iron Man 3, Avengers: Age of Ultron, Baby Driver, The King and I, and many more. They are also featured on Laufey’s 2021 single ‘Let You Break My Heart Again’. Her latest offering is the final single ahead of the release of Bewitched.
Listen to ‘CALIFORNIA AND ME’ HERE
While Everything I Know About Love shows what Laufey calls her “hopeless romantic” side, Bewitched has a more mature outlook, although it’s still in love with love. Laufey notes, “This is a love album, whether it be a love towards a friend or a lover or life. The first album also touched a lot on things like moving out of my childhood home and moving into a new city for the first time—being an adult. With this one, I’ve experienced a little bit more of that, and I’m writing about the magic in the love of being young.”
Laufey (pronounced lāy-vāy) is looking to bridge the gap between the past and the present, the history books and social media, the Reykjavik concert hall Harpa and the Los Angeles rock dive Troubadour, by writing, recording, and performing songs that are truly timeless, inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twentysomething. Laufey explains, “As a musician, my goal is to bring jazz and classical music to my generation through a more accessible road.”
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PRE-SAVE BEWITCHED ALBUM HERE
BEWITCHED
Track Listing
Dreamer
Second Best
Haunted
Must Be Love
While You Were Sleeping
Lovesick
California and Me feat. Philharmonia Orchestra
Nocturne (Interlude)
Promise
From The Start
Misty
Serendipity
Letter To My 13 Year Old Self
Bewitched
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