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Levi’s® Music Project
launches to connect
young Aussie talent with
WINSTON SURFSHIRT
and JACK RIVER

Emerging youth musicians will gain access to a
global digital music education community
and learn from local legends
Winston Surfshirt and Jack River

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WINSTON SURFSHIRT // Photo – Jordan Munns

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Levi’s®, the leader in denim, has teamed up with top Australian artists to launch the Levi’s® Music Project, a global collaborative digital community experience that aims to provide aspiring musicians with the critical skills and music education they need to grow their career.

From today, the Levi’s® Music Project will give local up-and-comers the opportunity to learn from global industry experts, including Australian tastemakers Winston Surfshirt and Jack River, about their creative process and how they carved their paths – from how they get inspired, the songwriting and recording process, to the business of music and creating an identity. 

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The Levi’s® Music Project hub will be hosted on YouTube and Discord, and will provide access to exclusive content including: 

Behind the Stage: Artists discuss how they get inspired, find their voice, and share real-life stories of being a working musician

Studio Sessions: An insider look into the recording and songwriting process, including digital audio workstation tips, track breakdowns and production secrets

Industry 101: Get advice from artists and their world-class teams about the music biz, from working in artists and repertoire, distribution, creating an identity, and brand collaborations

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Burgeoning artists will also be able to take part in an artist-set remix challenge. Live from 9th – 29th September on Discord, participants will be invited to download music stems from a Winston Surfshirt track and remix their own versions. The ten best entries will then be invited to join a virtual live feedback workshop where they can chat intimately with the band’s frontman about music creation, artistic process and collaboration. 

Trent Bos, Head of Marketing for Levi Strauss & Co in Australia and New Zealand said: “We’re launching the Levi’s® Music Project because we believe in the impact that it can have on creative communities struggling to access the tools to pursue their passions. This music program supports creators in Australia, New Zealand and across the globe, and in partnership with some of our favourite artists, it has already been incredibly successful in countries outside of Australia. 

“We care about the future of Australia’s music industry and wanted to provide a sense of possibility for students and up-and-coming artists most in need of mentorship and creative inspiration. Music has always been central to Levi’s® and recognising the impact the global pandemic has had on access to music education, we knew there was an opportunity for us to make a difference here.”

“Working with Levi’s® to launch the Levi’s® Music Project locally in Australia has been such a great experience. We’re stoked to have been invited to be a part of it and really enjoyed being able to help up and coming artists as part of the project. I hope people get as much out of it as we did.” said lead vocalist of Winston Surfshirt, Winston.

“There’s nothing out there quite like the Levi’s® Music Project for new musicians. Connecting with people who need tips or guidance is something I love being involved in and, throughout my own career journey as a musician, I’ve learnt first hand how important leaning on mentors and industry peers can be. Opening that world up to everyone who wants to learn will be absolutely invaluable for rising artists.” said artist Jack River.

To join the Levi’s® Music Project conversation, sign up HERE

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About Winston Surfshirt

WINSTON SURFSHIRT // Photo – Jordan Munns

Six-piece Sydney collective Winston Surfshirt have spent the past six years establishing themselves as one of Australia’s, and the world’s, finest R&B-soul outfits. Led by the eponymous Winston Surfshirt, they’ve built a dedicated fanbase off the back of two dreamy albums and a handful of unforgettable collaborations, combining a classic west coast hip-hop sound with the snap of psych-pop and sunny, uniquely Australian charm. Learn more on their website.

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About Jack River 

JACK RIVER

Holly Rankin is an Australian artist and producer best known by her musical nom de plume, Jack River. Alongside being a successful musician, Rankin is a writer, entrepreneur and promoter, having founded the annual Grow Your Own Festival in her hometown of Forster and in 2017 co-founding Electric Lady, a movement that has her curating all-women stages and festivals, as well as creating opportunities for female acts. Holly’s advocacy for local music kicked off viral campaign Our Soundtrack Our Stories, an open invitation from our country’s music community to discover, champion and consume more local music. Learn more on her website.

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Follow SHORT STACK
Website – Instagram – Facebook – Spotify

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About Levi’s® 

The Levi’s® brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.au or levi.co.nz 

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AMNPLIFY – DB