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MUSIC SA
unveils gender-equality
music project
‘EQ’
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Music SA has today unveiled an official music video produced by the South Australian participants and mentors of the global UNESCO Creative Cities gender-equality project Equaliser (EQ). Accompanying the music video is a short documentary that follows the journey and creative process of the project.
With the support of the Adelaide UNESCO City of Music office, South Australia’s Music Development Office, the City of Adelaide council and Headspace Adelaide, Adelaide’s project connected 13 female and non-binary people aged between 18-25 to write and record a song and also star in their own music video — which premiered via YouTube this morning.
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Kim Roberts, General Manager of Music SA states: “We were delighted to be a part of this global UNESCO project. Our team is incredibly proud of the participants and we look forward to hearing more great music from them all in the future!”
Adelaide is the second Creative City in the UNESCO network to deliver the EQ project after pilot of the project was incepted in Norrkoping in 2017. Other Creative Cities in the global UNESCO network that have participated in the project include Auckland (New Zealand), Hanover (Germany), and Norkkoping (Sweden). The pilot of the project was held in Norrkoping in 2017.
The music video and documentary was unveiled at a private celebration at innovative live music venue The Lab last night, which was live-streamed to other UNESCO Creative Cities worldwide.
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Minister for Innovation and Skills, David Pisoni said: “The Marshall Liberal Government is committed to building on Adelaide’s prestigious status as a UNESCO City of Music and is proud to support this project which raises awareness for gender equality in the music industry and showcases the outstanding talent we have here in South Australia”.
“The gender equality project ‘EQ’ is a wonderful example of how music can bring people together, to feel empowered and help to create change. This global initiative provides a powerful platform for female and non-binary people to tell stories through their own lens and using their own voice”, states Rebecca Pearce, the Director of Adelaide UNESCO City of Music.
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About the EQUALISER (EQ) Project
The South Australian installment of the EQ project took place over six weeks between Jan-Mar 2021 under the guidance and mentorship of local female musicians and industry practitioners including songwriting mentors Nancy Bates, ELSY and Elli Belle, photographer and filmmaker Morgan Sette, recording engineer Bethan Maddison and dance choreographer Lauren Pisaniello from Precision Dance.
Michael Ross of award-winning duo Electric Fields composed the music in which the participants wrote the lyrics and melody over. Together, the 13 female and non-binary participants shared their individual lived experiences, wrote and recorded a song, and directed and starred in a music video — which premiered via YouTube this morning.
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
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