MXMTOON
shares new single
“FEVER DREAM”
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Photo Credit: April Blum
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“..mxmtoon – aka maia – has become known for her fiercely relatable and intimate pop songs, steadily becoming a voice for the legions of Gen X who adore her.” – DIY MAG
“She’s made a portrait of what it’s like to be lonely, in love and perpetually connected, while at the same time filled with sly, painfully earnest observations.” – PASTE
“..an artist outsmarting men in suits at every turn.” – NME
“…a Bedroom Pop Empire in the Making.” – THE NEW YORK TIMES
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Over the past couple of years, 19-year-old singer/songwriter mxmtoon has built a remarkable bond with her audience entirely on her resonant songwriting an unaffected presence. Amassing millions of followers and subscribers across YouTube, TikTok and Instagram, today the Brooklyn-based artist shares the spellbinding new single fever dream via AWAL. Following the release, mxmtoon will perform as special guest for Lauv on his forthcoming tour of Asia.
Currently at work on a pair of back-to-back EP’s due later this year, new single fever dream features a soaring chorus and shapeshifting textures. The track finds mxmtoon executing her sound on a far more sonically adventurous scale than she’s ever explored before, yet carefully preserves the warm intimacy that’s always defined her material.
mxmtoom (pronounced em-ex-em-toon), otherwise known as maia, gives some insight into the song telling us, “launching myself into the music industry was a rollercoaster chapter in my life, and even still i’m extremely new to this world. fever dream is about exactly that, and the leap of faith that’s required when you make decisions in your life at different points. you may not always know the outcome, but trusting yourself, allowing yourself the opportunity to take risks, and the chance to face new challenges can be utterly rewarding. much of my life since has felt like a fever dream, a blur of moments sometimes too grand to even comprehend, but i wouldn’t have it any other way.”
The track follows on from her 2018 debut EP plum blossom that clocked more than 100 million streams on Spotify alone—not bad for songs recorded by herself in her parents’ guest room from an artist who makes a point of using her ever-growing platform to speak out on issues close to her heart.
“As a young bisexual woman of colour from a family of immigrants, a lot of current events directly affect who I am,” says maia, who’s mixed Chinese-American. “I firmly believe it’s my obligation and opportunity to speak on issues that affect us all.”
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On her 2019 debut album the masquerade, mxmtoon delivers what she calls “rhyming diary entries”: an off-the-cuff account of her most private thoughts and feelings, usually dashed off very late at night, straight from her brightly lit brain. In her deliberate refusal to hide behind metaphor, she achieves a quiet bravery, an unrestrained honesty that gives voice to those who often go unheard.
Since the release of the masquerade—as well as its accompanying original Spotify podcast and graphic novel—mxmtoon’s following has only continued to flourish. Boosted by glowing praise from the likes of The New York Times and The New Yorker (who lauded her songwriting for showing an “emotional sophistication that reminded us that there are some things we never outgrow”), the album’s breakout success recently saw maia embark on her first-ever UK tour, with her first ever US tour selling out months in advance.
In each piece of music she creates, mxmtoon matches her lack of artifice with the graceful musicality she first honed by studying violin and cello as a child. After writing her first song with two friends for a music class at age 13, she continued writing on her own but mostly kept her output to herself. In 2017, maia began posting her music on SoundCloud, first only sharing her comedy songs but eventually uploading a heart-on-sleeve track called feelings are fatal.
“At the time I was like, ‘Whatever—I have 200 followers, I’m just gonna post it,’” she recalls. “But then people really responded to it, which made me realize that I needed to keep my music as candid as possible, because that’s what people connect with.”
In her endless effort to create true connection onstage and in her music, mxmtoon has attained an undeniable solidarity with her listeners, ultimately providing some much-needed solace for the shy, the sensitive, the routinely underrepresented.
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mxmtoon
NEW SINGLE fever dream
– OUT NOW
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