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Today sees the launch of new music company, HOW GOOD, a joint project by music industry stalwarts Nick Yates and Gerry Bull.

Bringing together decades of experience in the music, media and entertainment industries, HOW GOOD is a multi-service music company offering artist development, project management, publicity, partnerships, sponsorship, venue bookings and events via targeted strategies and creative campaigns for music, culture, brands and the arts. 

HOW GOOD began in a fish n chip shop in Rosebud when Nick Yates and Gerry Bull realised that between them they had experience in almost every aspect of the music industry and could team up to offer something truly unique. Henceforth, HOW GOOD was born with the aim to use that wealth of experience to provide artists and brands bespoke campaigns to help them achieve their vision of success, whatever that vision is.

The playful and colloquial Aussie nature of the phrase, HOW GOOD, also reflects their desire to not take themselves too seriously, while doing things that are good and for good.

As a highly knowledgeable and respected former Artist Manager with over 15 years’ experience in the music and entertainment industry, Nick Yates brings artist development, project management and venue bookings to HOW GOOD. As both a Senior Artist Manager and Head of Artist Management at UNIFIED Music Group for over 12 years, Yates managed artists such as Illy, Amy Shark, Violent Soho, Nina Las Vegas and The Kite String Tangle, among many others. Having spent the last year leading the music festival partnerships for AIME (Australian Indigenous Mentoring Experience), an Australian charity tackling educational inequity through creatively connecting marginalised kids with mentorship programs, Yates gained invaluable knowledge on how the not for profit sector operates, while working with some of Australia’s leading promoters like Fuzzy and Untitled Group. In addition to this, Yates had the privilege of sitting on the Board of the Association of Artist Managers (AAM) and the judging panel for the American Express Music Backers Grant, and shared his expertise at music conferences across Australia, including BIGSOUND (QLD), Face the Music (VIC), WAMCon (WA) and Australian Music Week (NSW).

Now, under the banner of HOW GOOD, Yates is excited to take on board the venue bookings for premiere Sydney venue, Crowbar. With an epic history as a live music venue, from its roots in Brisbane, to the 500-capacity band room now in Sydney, Yates is excited to grow the Crowbar brand and live music calendar, alongside his artist development work with several upcoming Australian artists.

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GERRY BULL & NICK YATES

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Offering publicity, partnerships, sponsorship and events at HOW GOOD is Gerry Bull, who in her 13 years as triple j Publicist gained vast experience and exceptional relationships within the music and media industries, which saw her run publicity campaigns for some of the biggest radio and television outlets and music festivals in Australia, including triple j, Double J, triple j Unearthed, rage, ABC TV, Hottest 100, J Awards and Ausmusic Month, as well as the One Night Stand and Beat The Drum concerts and Falls and Harvest Rock festivals. Gerry has also curated over one thousand triple j partnerships, including festivals like Splendour In The Grass, Laneway Festival, BIGSOUND, Spilt Milk, Groovin The Moo, Listen Out, Unify, THIS THAT, Yours & Owls and countless local and international tours. In addition to this, Gerry has run major events for the J Awards, Unearthed Showcases at BIGSOUND, Melbourne Music Week, Live At The Steps and ARIA Week, as well as parties like Matt & Alex’s 5-Raves-in-5-Days.

Gerry also strives to do GOOD, like implementing diversity guidelines to triple j partnerships, playing a key part in moving the date of triple j’s Hottest 100 away from 26 January and running national campaigns encouraging young people to vote in Federal Elections and the Same-Sex Marriage plebiscite. Gerry has also helped raise millions of dollars for charities like AIME and Lifeline through Hottest 100 partnerships, as well as played an integral role in the creation of Ausmusic T-Shirt Day, which has gone on to raise much needed funds for Support Act and countless Australian artists.

Nick Yates and Gerry Bull look forward to bringing this experience, ethos and enthusiasm to their many upcoming projects, with more to be announced soon. HOW GOOD!

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Follow HOW GOOD
Website – Instagram 

AMNPLIFY – ML