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NICKI NICOLE
enlists MORA
for
“TOA LA VIDA”
+ Official video filmed
in Miami warehouse!
Following viral remix of Rochy RD’s
“Ella No Es Tuya”
which has 500M streams & selected for
President Obama’s ‘2021 Summer Playlist’
Watch the video HERE
Listen on all DSPs HERE
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Photo – Erick Fernandoq
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Rising Argentine sensation Nicki Nicole (@nicki.nicole) enlists Puerto Rican reggaeton artist Mora on her new single “Toa La Vida,” a love song about feeling that you don’t need more than each other. The accompanying video for “Toa La Vida” directed by Daniel Eguren and filmed at an abandoned Miami warehouse, highlights the message and the lyrics of the song, with a sober and minimalist aesthetic, focusing on the dynamic between the two artists. Nicki is styled in flare from Chanel, Prada and Balenciaga, among others — WATCH HERE + lyrics HERE!
Mora, a close collaborator on Bad Bunny’s latest albums, and an artist who released his debut on Rimas, produced the track and is featured on vocals. Speaking on the writing process, Nicki Nicole says: “This song with Mora came out of the blue. We really liked each other’s work so when I was in Miami we wrote to get together and it happened. When we met in the studio we instantly had a great vibe and the song flowed very naturally and organically. He brought his style and I brought mine, and the song turned out amazing.”
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“Toa La Vida” also follows Nicki’s recent single “Me Has Dejado” featuring Spanish rapper Delaossa which showcases Nicki’s versatility as an artist. The music video features contrasting scenes of the two musicians with their friends, Nicki stuck on a sinking car and Delaossa in ruins. Earlier this spring, Nicki performed “No Toque Mi Naik” with Lunay on the Tonight Show Starring Jimmy Fallon. She was the first Argentine artist to perform on the acclaimed TV show — watch here! Nicki also recently won “Best New Female Artist” for Premio Lo Nuestro and was nominated for “Best New Artist” at the Latin GRAMMYs. Her viral remix for Rochy RD’s “Ella No Es Tuya” was featured on President Obama’s “2021 Summer Playlist” and now has more than 500 million total streams. The 21-year-old artist brings R&B and soul to Argentina’s exploding urban scene and is regularly celebrated for challenging gender stereotypes along the way. She was profiled in VOGUE as well as The Guardian, which described her as “the star defying Argentinian rap’s macho culture”.
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Follow NICKI NICOLE
Facebook – Twitter – Instagram
TikTok – YouTube
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AMNPLIFY – DB
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
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