NICKI NICOLE
releases The Godfather inspired
“MALA VIDA”
single + video
Following the 20 year old break-out star’s 100M streamed ‘Colocao’
Watch —> HERE
Listen —> HERE
[Sony Music Latin/DALE PLAY Records]
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“… dexterous, shape-shifting MC…” — The FADER
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Explosive Argentine star Nicki Nicole delivers a new single “Mala Vida” today from her forthcoming sophomore album. Inspired by The Godfather trilogy, the lyrics and the cinematic video directed by visual collaborator Jessica Praznik features 1940s era wardrobes and a riveting plot of revenge, premiering on The FADER who deemed the track “a smoky, hard-edged rap song that shows off Nicole’s impressive, lilting spoken cadence as well as her honeyed singing voice.” — WATCH HERE! + the lyrics — HERE!
“I had never seen The Godfather and I ended up watching all three movies on consecutive nights with my producers,” Nicki explains of ‘Mala Vida’. “It greatly inspired me to create something mafia-styled, but with my own ideas. The video resulted from there. I always wanted to make a video that looks like a movie trailer. It’s incredible and gets the feel exactly right.”
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“Mala Vida” was co-written with Facu Yalve and Trueno. Nicki and Trueno’s recent smash “Mamichula” has accumulated over 200 Million streams in just one month.
“Mala Vida” also follows the release of her 100 Million streamed single “Colocao,” the first offering from her next album, which is accompanied by a music video filmed in Buenos Aires with her brothers in quarantine and a Genius “Verified” interview where she explains the song’s reference to Drake & more. Read the ‘Colocao’ lyrics HERE.
Nicki Nicole (@nicki.nicole) is dominating Argentina’s exploding urban scene, praised by Billboard for bringing “fresh… r&b and soul” to international ears. The 20 year old “dexterous, shape-shifting MC” from Rosario, cosigned by The FADER, made history at the first-ever Spotify Awards receiving two awards and bringing the crowd to its feet for a fiery performance of international hit “Wapo Trakatero.” Nicki also performed the track at The FADER’s Digital Fort this spring and graced the cover of PREME. Nicki has four nominations in the 2020 edition of Argentina’s prestigious Premios Gardel: Best Urban/Trap Collaboration, Best Urban/Trap Album or Song, Best New Artist, and Producer of the Year. Her breakthrough anthem, debut single, “Music Sessions #13” with Bizarrap has generated more than 300 million streams in only one year since its release.
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AMNPLIFY – DB
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