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NIKI
unveils a
heartfelt new short film
‘EVERY SUMMERTIME:
A LOVE STORY’
+ Announced as
first ever Indonesian artist
to perform at
COACHELLA
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Praise for NIKI
“While NIKI has gained an international following for her down-to-earth songs and social-media presence, the singer is taking things to another world with her debut album” – Forbes
“NIKI’s debut album Moonchild is a world of her own creation” – W Magazine
“NIKI’s sound is more established, leaning on the quippy lyrical intimacy of
an artist like Julia Michaels and a Billie Eilish-esque soprano waver” – Teen Vogue
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Today, Jakarta-born, LA-based singer-songwriter, and producer NIKI unveils a new short film for her viral single ‘Every Summertime’. Watch here.
The video opens on a young couple in Los Angeles in the 1970s on the day of their anniversary. The young woman hands him a beautifully wrapped gift box revealing a fancy pair of shoes. We return to the present day and follow a dapper elderly man in Chinatown as he gets dressed for his 50th anniversary. As he walks through the neighbourhood, we flashback in time to a young couple falling in love. The music video culminates in the old man arriving at the iconic Chinatown Central Plaza and performing a magnificently choreographed dance sequence in memory of his wife.
‘Every Summertime’ has continued to dominate charts and streaming, with over 95 million streams to date and inclusions in various Spotify playlists including Today’s Top Hits, Pop Rising, Good Vibes amongst others, reaching 62.5 million listeners. The track has also reached a peak of #74 on Spotify Global Daily 200, #1 on Spotify Indonesia Daily Top 200 and #1 on Apple Music Indonesia All Genres. Other digital highlights for the track include over 1.7 million TikToks created totalling over 2.2 billion views and over 189K Instagram Reels created.
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‘Every Summertime’ was released as the lead single of the official motion picture soundtrack for the Marvel Studios’ film, Shang-Chi and The Legend of the Ten Rings, via Marvel Music / Hollywood Records and Interscope Records. The soundtrack, titled Shang-Chi and The Legend of the Ten Rings: The Album, is executive produced by pioneering music collective 88rising – the leading music platform for Asian-American artists across the world – and included original production form, and inspired by, the movie.
The upward momentum of ‘Every Summertime’ follows NIKI’s recent release ‘Split‘ from the upcoming Head In The Clouds 3 collaboration album, 88rising’s game-changing third installation of the world-building effort that brings together rising artists from East to West. A retro slow burn, complete with steel guitar and NIKI’s sweet rasp, ‘Split’ sees the 23-year-old’s artistic force chronicling the ache of feeling split between two worlds and two homes.
NIKI recently performed at 88rising’s Head In The Clouds Festival in California last November with a striking set that received acclaim from MTV, Flaunt, and The AV Club, who hailed her a “goddamn superstar”. Watch the full performance here.
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Follow NIKI
Youtube – Facebook – Twitter
Instagram – TikTok
Follow 88rising
Website – Facebook – Twitter
Instagram – Youtube
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About NIKI
At fifteen she opened for Taylor Swift. Four years later Complex hailed her as one of 2018’s ‘Best New Artists’. Now, Indonesian vocalist, songwriter, multi-instrumentalist and producer Nicole Zefanya, better known as NIKI, crosses a new creative threshold with her first full-length album, MOONCHILD. Earning wide critical acclaim since her breakthrough EP, Zephyr, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of – and an advocate for – a generation of Asian musical artists. Claiming her place on the charts, from Spotify (e.g., Top Hits Indonesia, Trending Tracks, Teen Hits) to Apple Music (e.g. Today’s Chill, Best of the Week), NIKI has steadily garnered a loyal throng of fans, reflected in 851+ million Spotify streams, over 1.6 million combined social followers, as well as 405+ thousand YouTube subscribers. With her Indonesian heritage essential to her story, she feels “a social responsibility representing Asian artists, especially as a role model for girls.” For aspiring Asian and Asian American talents aiming to break cultural norms and overcome music industry under-representation, NIKI
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My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
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