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NOVEL
announce new
multi day music and visual
art festival, A3
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A3, the new music, visual and spatial arts festival coming to Victoria feat. AMELIE LENS (BE), ADAM BEYER (SE), X CLUB. (AU), PATRICK TOPPING (UK), CHRIS STUSSY (NL), BAD BOOMBOX (DE), HE.SHE.THEY (UK) + many more with curated visual and spatial art by TEAM ROLFES (US), KEVIN PETER HE (CN), THE EXPERIENCE MACHINE (UK), ENCOR STUDIO (CH) + loads more
NOVEMBER 29 – DECEMBER 2, 2024
West Gippsland Region, Victoria
75 minutes from Melbourne
PRESALE TICKETS ON SALE – 12PM TUESDAY, JULY 2
GA TICKETS ON SALE – 12PM WEDNESDAY, JULY 3
MORE INFO HERE
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Industry leaders and creative pioneers, Novel, announce the next Australian cultural destination, A3. Cultivating an electronic music, design and art haven, the festival will be carefully curated over three days just 75 minutes from Melbourne, in Victoria’s West Gippsland Region. An in-depth program of visual artists, architecture and electronic music awaits, including Amelie Lens, Adam Beyer, X CLUB., Patrick Topping, Bad Boombox, HE.SHE.THEY, Team Rolfes, and many more, from Friday, November 29 – Monday, December 2, 2024.
A3 offers three days of carefully fractious and rewarding programming as a conduit to open artistic expression, cross-cultural collaboration and boundless connection. At both its centre and its periphery, a series of innovations across aural, visual and spatial disciplines culminate – all as vital to the festival, as music itself.
Novel are Australia’s premier organisers within the dance music landscape. With over 15 years of music industry experience, they have worked alongside the most established electronic music artists and imprints in the world, connecting them to the Australasian territory. Novel have developed and created iconic electronic celebrations that mark the festival calendar, including starting and running Pitch Music & Arts for 4 years, Let Them Eat Cake, smalltown, B3, Days Like This and many more.
At the helm of the lineup is Amelie Lens, the stratospheric club-driven producer hailing from Belgium. Taking the world by storm since her beloved debut EP on Italian Lyase Recordings, Amelie hastens thumping techno baselines, sharp percussion and lo-fi melodies to draw the listener deeper into the night. Her catalogue has landed her on the world’s biggest stages, from Tomorrowland to Ultra Music Festival.
Adam Beyer also joins the lineup, the Swedish techno DJ/producer and Drumcode label boss, is recognised as one of the few techno pioneers who has remained at the top of his game since the 90s. Join him as he weaves three decades of electronic experience into a sensory tapestry, creating an unwavering, tantalising party experience.
The festival is adorned with techno heavy hitters, featuring mind-altering grooves delivered by Dutch tastemaker Chris Stussy, who expresses his delicate understanding of early house and raw production, defined by his signature style of deep grooves with soulful melodies. Find Ukrainian techno wonder Etapp Kyle under this same umbrella, granting an eclectic set of trademark experimental beats and thumping baselines.
Also joining the lineup is the electric Âme, distinguished Berlin club conductor fka.m4a, as well as a takeover from iconic inclusive international house and techno series HE.SHE.THEY., Vladimir Dubyshkin will unleash his beloved style of entrancing beats and hypnotic sharp vocals, while Naarm local Bella Claxton’s highly energetic sounds will be on full display as she ventures beyond genre boundaries.
Berlin’s distinguished clubbing sensation, Bad Boombox, will also be joining the lineup. With a dedicated following and known for his electrifying onstage presence, he has captivated audiences worldwide, solidifying his status as a celebrated figure and powerhouse in the techno scene today.
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The program will present an array of immersive installations and visual art throughout the grounds, including the works of Team Rolfes, the pioneering virtual performance studio based in NYC who excel in boundary pushing visual experimentation. Experience the compelling works of Kevin Peter He, the Brooklyn-based artist who uses real and virtual cameras and bodies to create distinctly alive and emotional real-time cinema. 28 visual talents, teams and architecture studios will propel an epicentre that binds together artistic expression with cross-disciplinary collaboration.
A3 will have 3-day and 2-day festival tickets, transportation (buses, vehicle passes), glamping and more. Camping is included in the price of each festival ticket. To suit all fiscal policies A3 has a selection of payment options including ‘Buy Now, Pay Later’ facilitated by Pay in 4 by PayPal. Head to a3festival.com to sign up for presale access, available from 12pm on Tuesday, July 2. Any remaining tickets will then be released at 12pm on Wednesday, July 3.
Immerse yourself in the entrancing aura of A3, a bewildering odyssey of sound and ideas over three unforgettable days.
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A3
Presented by NOVEL
SIGN UP FOR PRESALE HERE
FRIDAY, NOVEMBER 29 –
MONDAY, DECEMBER 2
BUNURONG LAND, VICTORIA
TICKET INFO
PRESALE TICKETS ON SALE – 12PM TUESDAY, JULY 2
GA TICKETS ON SALE – 12PM WEDNESDAY, JULY 3
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MUSIC LINEUP
Adam Beyer
Âme
Amelie Lens
Amity
Argonaut
Bad Boombox
Bella Claxton
Carmen Electro
Casey Leave
Chris Stussy
CRTB
dameeeela
DAWS
Demi Riquísimo
Etapp Kyle
Fafi Abdel Nour
Farrago
fka.m4a
Gumm
Hannah D
Hasvat Informant
HE.SHE.THEY.
HUGEL
I. JORDAN
IMOGEN
Innellea (Live)
Ivory
Jarred Baker
Jimi Jules
Jimi The Kween
Juicy Romance
Krystal Klear
KSMBA
Kyle Starkey
Mabel
Mano Le Tough
Marie Malarie
MARRØN
Merve
Mischluft
Papa Smurf
Patrick Topping
POOF DOOF
Rafael Cerato
Sophie Forrest
Sophie McAlister
Stephan Bodzin (Live)
Toman
Vladimir Dubyshkin
X CLUB.
Yarra
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VISUAL ARTIST LINEUP
Akinori Goto
CAPITAL WASTE
Cr鉻
DarÍo Alva and Diego Navarro
Eek
Farevader
Harrison Hall
Harrison Ritchie-Jones
Karyn Nakamura
Kevin Peter He
Liquid Damage
Luca Dante
Mara Gallagher
Natasha Tontey
Naxs Future
Nū
Passive Kneeling
PSEUDO
Sarah Aiken
Spisbah
Team Rolfes
Wendy Yu
Xtrux
Yiyang Cao
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SPATIAL ART LINE UP
Colourblind
ENCOR Studio
Lachlan Turczan
Merindah-Gunya & Rose Staff
OCTA
REELIZE.STUDIO
Studio John Fish
The Experience Machine
XYZ Dimensions
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About NOVEL
Novel is a cultural and creative leader within the Australian dance music landscape, dedicated to uncovering the breadth and scope of global underground talent, striving to bring world-class artists to the community. Championing creatives from across the globe, Novel has a deep passion for music, culture, and the arts. Novel is a key contributor to Australia’s legacy of innovative and immersive dance music experiences, always pushing boundaries and offering an all-encompassing experience.
With over 15 years of music industry experience, Novel works alongside the most established electronic music artists and imprints in the world, connecting them with the Australasian territory. Focusing on touring, events, music curation, immersive experiences, and artist management, Novel is Australia’s premier curator of music events.
Welcoming hundreds of thousands of faces through event gates over the past 15 years, Novel has collaborated and worked alongside Australia’s most prestigious festivals including Laneway, Golden Plains, Beyond The Valley, Meredith Music Festival, Splendour In The Grass, Parklife, Harbourlife, Field Day, 121 Festival, Rainbow Serpent Festival, Melbourne Music Week, Origin and more. On a global scale, Novel has worked with Circoloco, Fabric London, Red Bull Music and more, consistently delivering experiences that fuse the many facets of music and art.
As industry tastemakers, Novel has created and developed esteemed music festivals and events such as A3, Let Them Eat Cake NYD Festival, Pitch Music & Arts, B3, Living Room Festival, Days Like This Festival, and event series such as smalltown, Nights Like This, React, Friends Of Friends, Goodroom, Other People, X Disco, Darklove, Classics, Hyper Hype and more.
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Follow A3
Website – Instagram – Facebook – Tik Tok
Follow NOVEL
Website – Instagram – Facebook – Tik Tok
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AMNPLIFY – DG
My nickname is “The Amnplifier”. Why? Because around here my focus is on being a conduit for providing greater outcomes that people come here for. My day to day “work” is living in the moment, and I love helping others concentrate on finding their connection to themselves through their experiences.
Why start a music environment? The truth is I love music, I love writing, and I love life. I work with musicians every day, and I feel certain that I will be until they put me in the ground. I have been managing people in businesses of some sort for over thirty five years so along the way I have developed some “wisdom” from my regular and constant “observations”.
Amnplify your experience. That is what we want you to do here, and if you want to let me know why you do, or don’t, shoot me a message on Facebook.
Hope you enjoy yourself here and find something that hits you somewhere.