NOVO AMOR

Releases Stunning Video for New Single

‘BIRTHPLACE’

Debut Album BIRTHPLACE out October 19 via AllPoints

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Novo Amor

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“Beautifully epic” – Line of Best Fit

“A supernatural sense of peace permeates every track he touches” – Consequence of Sound

“There is just something about Ali Lacey’s music, which is some of the most beautiful that currently exists on this planet” – Earmilk

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Album Pre-Order Available Now

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Welsh multi-instrumentalist, singer, songwriter and producer Novo Amor, aka Ali Lacey, has unveiled a remarkable and poignant video for the title track from his anticipated debut album Birthplace, set for release on 19th October 2018 via AllPoints.

The video highlights the monolithic problem of plastic in our oceans and was shot in Komodo and Bali, Indonesia, with production duo Sil and Jorik who previously worked with Novo Amor and his collaborator Ed Tullett on the emotional and cinematic video for their track Terraform’

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Sil and Jorik shared their thoughts on the concept behind the film: “We want to make films about stories that matter, especially when those in disadvantage can’t speak for themselves. The pollution of our oceans is one of the most important stories of our time. They are under attack by a rapidly growing tumour of plastic waste for which we are responsible. We’ve been exploring ways to make a video that touches on this topic for a while, and when we heard Ali’s music the specific idea came to us almost in a flash.”

Ali Lacey himself adds: “The presence of plastic waste littering our oceans is not a new issue, but it’s an issue that has been worsening for years and is something that we can and should be addressing. The problem is not only a threat to marine life, but to the entire food chain, our whole ecosystem. When something impacts wildlife in such a profound way, we can expect it to impact upon us. The problems are manifold, the repercussions shocking, but there are ways in which we can raise awareness of such an urgent issue, and counter it.”

World-renowned free-diver Michael Board stars as the character of humanity in the video. He performed over 250 free-dives during the shoot, which involved the crew spending 35 hours underwater. Board appears alongside a 13-metre bamboo humpbacked whale sculpture, covered in plastic that was collected by local children in return for schoolbooks as part of an environmental initiative started by a local primary school.

Working from this home studio, Novo Amor has received acclaim for a catalogue of beautiful and melancholic songs, which have the ability to effortlessly transport the listener to another realm. On ‘Birthplace’, the sounds of his home bleed in – the distant chatter of a party across the street, Bonfire Night fireworks, seagulls that congregate on the building site next door.

Even the sound of the late-night recording hours Lacey kept to avoid the sounds of construction seem to make their presence felt: “I think there’s something calming about working at night,” he says. “You can focus on smaller details and sounds.”

“Birthplace, as a song, represents change, the release of an attachment to something that defines your character. It’s a theme that inadvertently manifested during the making of the record. The birth of Novo Amor was just me ‘emigrating’ from myself in a way; a departure in the wake of defeat. I’ve always been inspired by sudden changes and movements in my life, and I’ve felt that the creation of this record has been a further articulation of this. This ‘emigration from self’ is now felt and expressed more as a landing, a ‘becoming of self’, a joyous but slightly skewed look back at the past.”

The songs cover many themes, thoughts, ideas – ‘Oh, Round Lake’ revisits ‘Woodgate’, ‘Repeat Until Death’ deals with friends experiencing drug addiction, ‘Seneca’ is rooted in the story of a town in Nebraska that tore itself apart over a dispute over how many horses might be kept in a yard.

But no matter what each individual song is about there’s this somber conflict across the record,” Lacey says. It contradicts the happiness with waking up every morning another day older, another day further away from your past.”

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Novo Amor

Birthplace

Track Listing:

1. Emigrate

2. Birthplace

3. Utican

4. Seneca

5. Anniversary

6. 13494

7. State Lines

8. Sleepless

9. Repeat Until Death

10. Oh, Round Lake

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Pre-Order Birthplace here

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Follow NOVO AMOR

 Official Site | Facebook | Twitter | Instagram | YouTube | Spotify

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AMNPLIFY – DB