.

.

.

Photo Credit: Angelo Kritikos

.

Singer, songwriter, subversive performance artist, video director, and purveyor of surrealist chaos Poppy shares the music video for song “Flicker” off of her most recent album, Zig, released in October via Sumerian Records.

Directed by Le3ay Studio, the video is another captivating visual chapter in Zig’s story. It opens with a shot of Poppy crawling on the floor towards the light of a dimly-lit hallway with a sword strapped to her back, reminiscent of the album cover. The rest of the video includes kaleidoscopic choreography intercut with shots of Poppy standing in the same hallway shown at the start of the video as she pleads, “God, please be merciful.”

.

.

Originating from a dance background, Poppy’s first steps in the creative world began with performance art video vignettes. These vignettes evolved, allowing the unique, multi-hyphenate performer to dig deep visually and experiment sonically to create something entirely new. After initially signing to LA’s Sumerian Records, she released her album, 2020’s I Disagree, to much acclaim. Disregarding labels and genres, it tallied over 100 million streams, and the song “BLOODMONEY” earned a GRAMMY nomination for Best Metal Performance, the first ever solo female artist nominated in the category.

Poppy’s recent Zig is a reflection of an artist who has been in the public eye since her late teens coming into her own in her late 20’s as a woman who knows what she wants and who she is. Pairing immersive, roiling electronics with candy-coated vocals, songs on Zigbubble just under the skin.  At times, the music’s cool lacquer gives way to Poppy’s own lacerating screamed lyrics, the perfect complement to dislodging the songs’ pointed pop edges. Since its release, Zig has earned over 12 million streams globally, launching Poppy to 663M streams globally.

.

.

Follow POPPY
Website – Instagram – Facebook – YouTube

.

.

Photo Credit: Le3ay

.

AMNPLIFY – DB