POPPY

unveils new single

‘FILL THE CROWN’

Groundbreaking new album

‘I DISAGREE’

out January 10

BOUNDARY PUSHING POST-GENRE FULL LENGTH OUT JAN 10 VIA SUMERIAN RECORDS
Watch the new video via YouTube

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Photo – Jesse Draxler

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“…you’ve never seen anything quite like this before.” – NME

“…absolutely compelling” – Rolling Stone

“Poppy just might be the Warhol of the YouTube era” – The Cut

“Like a fever dream in a field of rainbows” – Tone Deaf

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Post-genre art and music visionary Poppy has shared the video for ‘Fill The Crown,’ the fourth single from her boundlessly ambitious new album I Disagree (out January 10 via Sumerian Records). The release follows her debut Australian performances last week including at Good Things Festival, which saw Tone Deaf praise her “devastating mix of nu-metal and electronic pop was warmly received by the crowd.”

Watch the video for ‘Fill The Crown’ via YouTube.

Pre-order the album here.

Rich with allusions to classic arthouse cinema, the video is set in parallel and disparate worlds, mirroring the song’s chasm-spanning approach to genre. The single’s sonic diversity is demonstrative of I Disagree’s variegated nature, which embodies “alternative” in the truest sense of the word, as Poppybleeds the boundaries between pop, progressive, electronic, and metal, underpinned by unpredictable time signature shifts and indelible earworm vocal hooks.

The album marks a dynamic and deliberate shift for Poppy. Her quiet rise from incalculable phenomenon (with over half-a-billion views on YouTube) to unassuming paragon of high culture, high fashion, and high art has fuelled her metamorphosis to “Poppy Version X.” She explains that “in terms of doing what I wanted to in every element from start-to-finish, this feels like my first album. The narrative is really about destroying the things that try to destroy you.” Poppy carefully constructed the sonic framework for this reinvention throughout 2019 – under the influence of everything from Madonna, Air, and Gary Numan to Nine Inch Nails and Marilyn Manson, she took the reins and built the album in an unfiltered and unfettered creative ecosystem of her own design, expanding the sonic palette with an arsenal of analog synths and sonic flourishes.

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Cultural phenomenon and enigma Poppy has captivated listeners and viewers alike with her ethereal vocals and surreal, hyper-stylised aesthetic, amassing a huge cult following with internet-breaking YouTube uploads including 2.5 million+ YouTube subscribers, 876k Instagram followers and 450,000 monthly Spotify listeners. Her full-length debut Poppy. Computer was featured in Rolling Stone’s 20 Best Pop Albums of 2017, while subsequent release Am I A Girl? (2018) saw Poppy collaborate with Diplo and Grimes on the genre-bending album. Poppy has since accompanied Bring Me The Horizon on an arena tour, performed at WWE: NXT and incited conversation at New York, Paris, and Milan Fashion Week appearances, plus landed features across Alternative Press, Highsnobiety, New York Magazine, Time Magazine and Vice, and graced the covers of Kerrang!, NME, Revolver, and many more.

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POPPY – I Disagree [Album]
Out January 10 via Sumerian Records
Available to pre-order here.

1. Concrete
2. I Disagree
3. BLOODMONEY
4. Anything Like Me
5. Fill The Crown
6. Nothing I Need
7. Sit/Stay
8. Bite Your Teeth
9. Sick Of The Sun
10. Don’t Go Outside

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AMNPLIFY – DB