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On Friday 22nd November, we went off to see 16-year-old virtual singer Hatsune Miku perform with other virtual characters Len and Rin, Kaito, Luka, and Meiko, at John Cain Arena.

As soon as we got there you could easily spot many people dressed up just like Miku and the others despite the hot weather.

After we got in and found our seats, you could see the crowd’s excitement, waving around the light sticks before the show started. As the show started the arena was filled with cheers and screams of excitement as the virtual singers were introduced on the screen with eye-catching graphics.

Miku, who was accompanied by a live band, opened with her song called ‘Miku’ and people immediately started singing along and waving their light sticks in sync with the beat of the song.

Miku said a few welcoming words to the crowd and went right into the next few songs, some of them being The Vampire, Kokoro, and Childish War, which were performed by the Kagamine twins Lin and Ren, all of which were keeping the energy levels high. Around halfway through the show, the live band was introduced to the crowd, each instrument getting their little solo.

The setlist was filled with fan favourites that kept the crowd going, like Luka Luka Night Fever by Megurine Luka, mine being ‘M@GICAL CURE! LOVE SHOT!’ performed by Hatsune Miku.

However, I feel there could’ve been a bit more interaction from the virtual singers instead of just a welcome and goodbye. The live band performed very well, and no instrument overplayed another, adding more life to the show.

Overall, I felt the concert/performance was an exciting and memorable experience that did not disappoint.

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About HATSUNE MIKU

Hatsune Miku is a singing voice synthesizer software faced by a Japanese virtual character developed by Crypton Future Media INC and supported by a live band.

To date, she has performed at Coachella, completed a 17-city tour through North America, collaborated with Pharrell Williams and opened Lady Gaga’s World Tour. She also appeared on the David Letterman Show.

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Insights from Live Nation’s ‘Future Sound’ study 

– the full study is also here. Total music fans surveyed = 1044.

– Since 2015, Asia Pop shows have grown by 600% in Australia & New Zealand as reported by Live Nation. The number of artists has increased by 275% during this time period

– Asian Pop fans are predominantly Gen Z females, however Hatsune Miku is the only act highlighted that attracted a 50/50 male-female split, with diverse age groups attending her live performance and ‘Expo’.

– 9 out of 10 fans say they will do anything to meet their favourite Asian Pop artist

– Lightsticks are staple to the Asian Pop experience with 85% of fans investing in idol merchandise.

– Just over a third of the music fans surveyed for the study identified as Asian. 68% speak predominantly English at home, however over 60% of their playlists consist of majority non-English music. 1 in 3 fans listen to Asia Pop for 15+ hours a week.

– 98% of Asia Pop fans listen to music in languages other than English and 3 out of 4 say it’s not important they speak or even understand the music they listen to – 98% say it’s a way to learn about different cultures.

– Dancing, catchy music and live performances are core to Asia Pop – with emphasis on creating a theatrical experience.

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Follow HATSUNE MIKU
Website – Instagram – Facebook – Spotify

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AMNPLIFY – DB