Project Description

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Interview with
NOVUL

(18th May, 2021)

Interviewer – Dave Bruce

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NOVUL

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Novul” – (pronounced Nov-el) lives through the larger-than-life lens. She carries with her an electric, colorful energy and shares her love for creating, music, style, and art in a positively infectious and uplifting way. Her music comes from her passion to celebrate life and to express yourself through good times and bad. Growing up in a small town of 495 people in Saskatchewan, Canada, and with the synchronicity with her last name, Novlan, the singer/songwriter’s artist name Novulwas born and kept through her journey of moving to Los Angeles and devoting herself to a life of creating music.

Her signature sound comes with 90s inspired beats and pop vocals with a punch and fun-bopping lyrics. Her latest releases in 2020; “Like Us”, “STICKY,” and “Coattails,” have tracked up over 5.2 million views on TikTok to date. She plans to release new music this year, starting off with her self-written, poetic hopeless romantic ballad, “Runaway Baby” featuring recording artist Cam Meekinsnew 

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Have you always wanted to be a musician? When did you get the song writing bug?
I knew I wanted to work in the entertainment industry since I was a child. I’ve been dancing on stage since I was three years old, and I started singing at the age of ten. I always found such joy and confidence when I was performing and singing. I was determined to pursue my dreams of being a recording artist. I’ve always been writing, whether it was poetry, stories, or song lyrics, since I was a kid. Walking home from school as a kid, I recall singing random melodies to the sky. Writing down and expressing my feelings was always a joyful experience for me.

How would you describe your sound? Why do you think people resonate with your music?
I’d say my sound has 90s-nostalgia wrapped around a pop-sound. There’s familiar taste of Gwen and Fergie. I’m very inspired by 90s electronic beats, horns and of course adding some sassy vocals to make it fun. I feel people really resonate with my music because it’s fun, uplifting and puts you in a good mood. I want my music to remind people that they’re beautiful and a boss, no matter what is going on in their life. With my more personal and vulnerable records, like “Runaway Baby’ – I want my fans to hear and see how honest I am. I’m an open book and I share what I have been through in past relationships and I believe my audience really respects that.

Which artist’s music and/or performance, past or present, inspires you today?
Cher has always been a huge inspiration of mine. I just love how theatrical she is as an artist, with her costumes, show performances and presents – she’s a very interesting person and creates with so many layers. I love how she owns herself!

Your new single “Runaway Baby” has just been released! Describe its origin and evolution.
“Runaway Baby” came from a poem I wrote about my ex. It was quite a rollercoaster of an up-and-down relationship dealing with someone fighting addictions. I wrote this poem from what it’s like being with someone struggling and basically always being there for them. I wanted to express this song in a more poetic way on the verses with my melodies and songwriting. The hook “runaway baby” came about because sometimes he would leave and disappear trying to get his fixes, and so turn into becoming my runaway baby. When I released the song, I felt like I needed to add that male perspective to the song, and I have always been a huge fan of Cam Meekins music so I decided to reach out and he loved the song and the whole idea; he did a great job describing that male point of view of a crazy love rollercoaster.

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NOVUL

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Is there an EP or Album on the drawing board?
I don’t kiss and tell (laughs) – I’ve been working on my album called “Lullabies” – it’s super fun, raw and bubbly. I have been releasing singles to get my fans excited and I cannot wait for everyone to listen to the whole mosaic of sound that I am working on – it will be worth the wait!

Any tours or events coming up soon? What are you looking forward to, and what can the fans expect? 
I love touring and making people start singing and dancing, I can’t wait to be back on tour performing my new album! I plan to do live shows once it’s safe and everything is fully open. In the meantime I am connecting with my fans through social media; I love doing Instagram Lives and just chat with them. I have more music coming out soon and some fun music videos, so everyone should keep an eye out for that.

If you could perform with any music artist, Alive or Dead, who would you choose? And why?
I would love to perform with Lady Gaga; I have always admired how unapologetic and committed to her art she is. She’s never afraid to push boundaries or show all her different sides of expression. I love watching her live performances, it’s one of my biggest creative dreams to share the stage with her one day.

Do you have any long-term aspirations as a music artist?
I want to have a sold-out world tour and a few Grammy awards under my belt by the age of 35. I have big dreams.

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What is the best thing about performing to a live audience? What’s been the career highlight so far?
What I love the most about performing live is being able to connect with my fans and give the audience a full performance. I love incorporating choreographies and eye-catching props; giving people a live visual experience is something that drives me! One of my career highlights is when Will.I.Am came to one of my shows and saw me perform live, I was so honored and happy to have such a brilliant mind enjoying my show. That was incredible! Also hearing one of my first singles “All This Time” live on the radio, I will never forget that moment.

Some quick answers:
FAVOURITE:
Album – “The Fame – Lady Gaga”
Artist – “Britney Spears” 
Movie – “Riding in Cars With Boys”
Place to visit – “Madikwe Game Safaris Reserve in South Africa”
Venue to play – “RedRock Theater”
Food – “Pizza”
Drink – “Sparkling Grapefruit Juice”
Person in History –  Princess Diana 
Tattoo –  I don’t have any but probably a small cross, I’m very spiritual.

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NOVUL

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Follow NOVUL
InstagramTikTokTwitterSpotify
Apple MusicSoundcloudYoutube

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AMNPLIFY – DB

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