Project Description

Interview with
SC. UNDERCOVER

Interviewer – Dave Bruce

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Have you always wanted to be a musician? When did you get the song writing bug?
“I guess when I was mid teens I started writing seriously, it was the best form of escapism for me. I was never academic at all and hated school so music really found me.”

How would you describe your sound? Why do you think people resonate with your music?
“I would describe it as universal, I don’t want to be restricted to a genre, to me music is beautiful in all it’s forms. I would hope people resonate with my music because it’s’ relatable. I’m not one to shy away from subjects that affect many people like depression, addictions or situations we find ourselves in. So I think that’s the thing there”

Which artist’s music and/or performance, past or present, inspires you today? 
“Well I watched Prince live about a year or two before he passed. I was never meant to go to the show and wasn’t too familiar with his work at the time but was handed a free ticket. It was the best show I’ve ever witnessed. I was in the front couple of rows and he played for two hours without any breaks. His performance was effortless. I learnt a lot that night. He is definitely one of my close inspirations.”

Your new single has just been released/is about to be released! Describe its origin and evolution. 
“Morals really came about through me wanting to do a record that reflected some of the sounds that were around me growing up. It has elements of garage and drum and bass and follows on from my previous single from a narrative standpoint. I’ve always been a fan of expressing different styles of artistry and characters and this along with the accompanying visual feels unique but connected to my other records.”

Is there an EP or Album on the drawing board?
“Well I write every day and have a lot of material to record, so I think by the fall there will be a collective of records out there. “

Any tours or events coming up soon? What are you looking forward to, and what can the fans expect?
“All my shows are cancelled right now with the current situation being what it is. But I’m grateful I’m still able to write and focus on projects like my current one. I can definitely promise my fans more music this year.”

If you could perform with any music artist, Alive or Dead, who would you choose? And why? 
“That’s such a hard question! Probably Bowie, he was a master of reinvention and creativity when it came to his work, I study him attentively.”

Do you have any long-term aspirations as a music artist? 
“I certainly do, to be honest I’m so lucky to have got this far with life being so different not so long ago, I’ve sacrificed a lot for what I want so I’m going to keep going until I get there.”

What is the best thing about performing to a live audience? What’s been the career highlight so far?
“I think performing live is unlike anything else, it’s what we live for as artists. To have fans singing your own lyrics back to you, it has to be one of the greatest feeling’s the world. So far I think the last couple of shows in Atlanta last year, the crowds were insane even though there were only 100 maximum capacity, the audiences were so supportive and made my set a memorable one.”

Finally, a few questions for some quick answers –
FAVOURITE:
Album – Impossible to choose
Artist – Impossible to choose
Movie – “Shawshank Redemption”
Place to visit – Spain
Venue to play – MSG
Food –  Tortilla’s
Drink – Mango juice
Person in History –  ”Shakespeare”
Tattoo – (If you don’t have one, what would you get?) “Probably a lyric”

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Check out SC. UNDERCOVER below
Facebook  | Instagram  | Twitter 

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Birmingham, UK born artist SC.Undercover started creating music as a way of escapism from what, at one point, seemed to be a permanent road to severe depression and addiction. The mysterious crossover artist blends influences of indie, dark pop and R&B, offering something distinctly unique and relatable in today’s industry. With the release of an EP approaching SCU looks to showcase his talent and story on a global scale.

The highly anticipated single “Morals” follows directly on from his previous release “Darkness Before Life.” SCU tells the story of a character scarred by the darkness of his past, admitting his faults and showing his regret for the decisions made in his life, whilst seeking closure in a new world.

He explains, “It was important to me for this to feel and sound different from the last single but have a connecting story.”

“Morals” emanates elements from the UK garage, pop and drum & bass scene that SCU was exposed to growing up, while simultaneously delivering a commercial and universal sound. Gearing towards his urban side of expression, “Morals” highlights his impressive falsetto vocals, fast-paced beats and silky production. The visuals for “Morals” were filmed on independence day in Atlanta, Georgia. A place close to the artists heart, the cinematic video features stunning shots of the city, incorporating their celebratory fireworks. 

SCU’s music is a beautiful juxtaposition with upbeat dance/pop melodies complimenting the darker lyrical undertones. Instantly recognisable, SCU has crafted an unmistakable sound, written to encourage others to feel good, dance their worries away or to reflect on the relatable narratives of heartbreak, love and aspirations of success. With influences ranging from Frank Sinatra and Prince, to David Bowie, Usher and Coldplay, SCU shares,

“Music is universal to me, regardless of genre, I want to be known as an artist to hold commercial success in a variety of different genres.”

Hoping to help others overcome their own struggles with mental health, SCU wants to share his experiences, shining light on a subject very close to his heart. In his free time, SCU delivers talks and presentations to both the corporate and creative world about mental health, using his music as the driving force to reach wider audiences. Having performed to sold out audiences across Atlanta and at home in the UK, as well as garnering acclaim from publications, SC. Undercover is labelled as an artist to watch.

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AMNPLIFY – DB