Project Description
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Interview with
TIMOTHY NORDWIND
from
OK Go
(21st April 2025)
Interview with Zac Main
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Photo credit: Dávid Lukács
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Watch the full interview BELOW
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After years of dazzling the world with their impossibly creative music videos and equally infectious indie-pop rock, OK Go are finally making their long-awaited return—with a new album And the Adjacent Possible, a fresh sense of artistic freedom, and maybe, just maybe, plans to visit Australia again soon.
I recently sat down (virtually) with bassist Timothy Nordwind, who joined us from Los Angeles, while we were chatting from the future in sunny Australia. What unfolded was a heartfelt and funny conversation about OK Go’s beginnings, their groundbreaking journey with viral videos, and where the band is headed next.
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FROM SUMMER CAMP TO STARDOM
OK Go’s origin story feels like it was meant to be. “Damian [Kulash] and I have known each other since we were 11 years old,” Tim shared. “We met at an art summer camp in Michigan—he was there for visual art, and I was there for theatre. We weren’t even there for music, but we bonded over it right away.”
Years later, they regrouped in Chicago, added a few fellow campers and new friends, and OK Go was born. “We’ve been doing this for almost 27 years now,” Tim said with a mix of awe and appreciation.
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THE INTERNET WAS THEIR STAGE
Long before TikTok trends and YouTube monetization, OK Go went viral in a way that felt pure. “We made a dance video in Damien’s backyard—just for fun—and it got posted on this old site called iFilm. It got 300,000 downloads, which was more than any records we had sold at that point!”
And then came the video that changed everything: the now-iconic treadmill choreography for “Here It Goes Again.” “We uploaded it right when YouTube was just starting. It got a million views overnight—then another million the next day. And there were no algorithms back then. It was just people sharing it.”
That moment cemented OK Go not only as a band but as a collective of multi-disciplinary creatives who would continue pushing the limits of what music videos could be.
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“LOVE” AND A NEW DIRECTION
Fast forward to 2024, and OK Go is still innovating. Their newest music video, “This,” off their new album And the Adjacent Possible, is a shimmering, mind-bending mirror performance piece that Tim calls “my new favorite.” He adds, “It has this emotional elegance to it. The visuals expanded the meaning of the song for me.”
Their latest record also marks a return to uninhibited musical exploration. “This album is probably my favorite we’ve made,” Tim admitted. “We stopped thinking about what was cool or what would be on the radio. Some days we sounded like Frank Sinatra, other days like the Kinks or Nile Rodgers. We just let it happen.”
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FROM PIPE ORGANS TO BOLLYWOOD DREAMS
One of the wildest moments in the making of the new album? Recording with a Wurlitzer pipe organ in a studio called Bandrica. “It’s this massive, vintage instrument that runs through multiple rooms—percussion, bells, woodwinds. It was operated by one of only about ten people in the world who can play it,” Tim explained. “It brought a huge cinematic quality to the record.”
Looking ahead, Tim dreams of experimenting even further. “I’ve been really into ‘60s Bollywood music lately. It’s joyful, psychedelic pop with this amazing instrumentation. I’d love to do something like that.”
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AUSTRALIA, THEY HAVEN’T FORGOTTEN YOU
It’s been far too long since OK Go last toured Australia—try 2008. “We stayed in Brisbane for like six days last time,” Tim recalled. “Went to the Steve Irwin Zoo. You guys have the coolest animals!”
Fans down under won’t have to wait too much longer. “We really want to come back. The plan is for next year. We almost came this year but had some scheduling conflicts. We miss Australia.”
MUSIC FIRST, ALWAYS
For a band known around the world for their videos, OK Go’s passion for music has never wavered. “People might come for the videos,” Tim said. “But they stay for the music—and we’re good with that.”
And with And the Adjacent Possible, OK Go have created their most adventurous and heartfelt album yet. Whether through headphones or hypnotic visuals, the world of OK Go is still one of creativity, sincerity, and endless possibility.
For more updates and interviews, head to www.amnplify.com.au
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Follow OK GO
Instagram – X – TikTok
YouTube – Facebook
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Watch the full interview BELOW
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Press Release 15th April 2025 (HERE)
OK GO’s
AND THE ADJACENT POSSIBLE
– The Grammy®-Winning Band’s
First Album In A Decade
– Is Out Now
View Wonder-Filled Robotic Video For ‘LOVE’ HERE
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