ROLLING LOUD

announces full line-up

for first Australian Festival

later this month

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Rolling Loud, the biggest hip-hop festival in the world, has announced Melbourne-based Sophiegrophy, Southern-rapper Ski Mask the Slump God and Compton’s YG, complete the final bill for the inaugural Australian event on Sunday 27 January at Sydney Showgrounds.

With the trio of new acts rounding out the final line-up for 2019, the special one-day rap extravaganza will be the first time it’s taken place outside of the Northern Hemisphere and set to feature some of the biggest names in the industry.

Selling out in less than forty minutes last November, Rolling Loud’s arrival to Aussie shores has already been met with an extraordinary demand for bigger events later down the line. With a previously announced headline slot from Atlanta-local Future, and further sets from Lil Uzi Vert, Playboi Carti, Tyga, Smokepurpp and Manu Crook$ all confirmed, the Sydney event is set to go down as one of the best to date.

Born in Nigeria and raised in neighbouring New Zealand, Sophiegrophy is currently taking the Australian by storm. Her independent debut mixtape PURPULARITY, landed her mainstream media attention and a string of performances and events across the country. Later releases and interest pushed Aussie rap pioneers, WVS, to take note and proceeded to sign her in 2017. A fierce attitude matched with an individual swag, Sophiegrophy has amassed a new wave of Aussie hip-hop fan and continues to shape what rap means on local shores.

Florida-native Ski Mask the Slump God burst onto the hip-hop scene back in 2017 with the release of songsCatch Me OutsideandBabywipe, both of which are now certified gold. His first mixtape,Beware the Book of Eli, launched in May 2018 and topped out at No.50 on the Billboard 200 chart – later the same year his debut albumStokeley” was released which peaked at No.6 on the same chart. Confessing that he sees no particular style of rap, Ski Mask follows influences through rock, classical and heavy metal.

Rounding out the final of the newly announced acts, West-coast rapper and songwriter, YG hails from Compton in California. Signing to Young Jeezy’s CTE World in 2013, YG delivered a string of singles with each delivering further interest and appeal for the rapper. In the lead up to his debut albumMy Krazy Lifein 2014,Who Do You Love?” featuring Drake built on his acclaim. A follow up albumStill Brazywas released two years later to further critical acclaim. His third albumStay Dangerous” was launched only last year.

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ABOUT ROLLING LOUD AND HSU EVENTS

Since launching in Miami in 2015, Rolling Loud has expanded to Los Angeles and San Francisco and featured some of the biggest names in the game including Kendrick Lamar, Lil Wayne, Post Malone, Migos, Cardi B and A$AP Rocky.

Founders Matt Zingler and Tariq Cherif said: “We knew Australia had an appetite for a hip-hop focussed event, but since announcing our arrival last year the reaction has been overwhelming. Our final line-up is looking very strong and we’re very excited to bring some of the biggest names in the industry here for our first event. This is just the beginning Australia, we’re here to stay!”.

Rolling Loud is brought to Australia by local production and events company, HSU Events. Since starting as a Sydney club night in 2009, HSU Events has stepped up to produce the highest quality festivals with international line-up playing to thousands of ravers from around the country. HSU will bring their impressive world-class production to the Rolling Loud event, creating a truly unique and not to be missed hip hop experience.

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Rolling Loud

Sunday 27 January 2019

Sydney Showgrounds, Olympic Park

www.rollingloudaustralia.com.au

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AMNPLIFY – DB