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NEXT TO ME

ALONGSIDE ARTIFICIALLY INTELLIGENT
OFFICIAL MUSIC VIDEO DIRECTED BY OSK

OUT NOW ON ROSE AVENUE AND REPRISE / WARNER RECORDS

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Photo credit Eliot Lee Hazel

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Today, Grammy-nominated live-electronic trio RÜFÜS DU SOL have released their latest single on Rose Avenue and Reprise / Warner Records, Next To Me. The track adds a new chapter to the band’s career-long straddling of the dualities of light and dark, loss and love.

Next To Me portrays a sense of maturity and adoration on a level not felt before from the band. At its core it is a song of devotion, of caring compassion, an affair of the heart not undercut by the pressures of stardom or toils of young love. It’s a point of departure from the haunting emotive rollercoaster of recent single Alive, and a more positive lyrical take on the foundation set by the similarly anthemic Treat You Better off the 2018 Grammy-nominated SOLACE LP.

Tyrone sings in the chorus, “…and when time runs out, I want to feel you standing next to me”.

In Jon George’s words, “There were a lot more yearning lyrics being put down when we were writing the track, but we felt it didn’t need any of the darkness that you hear on a lot of our other records. We wanted to create something more positive and happy, a kind of homage to the feel-good soul of classic house music. I am sure there is part of this that reflects a feeling in our lives and relationships. We wanted to share that with this track.”

Tyrone echos, “We decided we wanted this to be a simple love song, which is rare of us to do, to create something purely sweet without juxtaposing that with the raw, dark emotions on the other side.”

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Next To Me was spawned from a pandemic recording trip in Joshua Tree and refined six months later in RÜFÜS DU SOL’s Los Angeles studio. A true tale of the songwriting process and the value of simplicity, the vocal melody and piano lead originally captured in the desert remain the beating heart of the record. The track offers a clear hook fused with progressive electronic sonics, a furthering of the band’s ability to produce with one foot in mass appeal and the other in the dance music underground.

James Hunt adds, “We tried adding things to make it ‘better’ and kept returning to the feeling we experienced when we first wrote the song that day in the desert. It’s a good example of the thing that came out on the day we wrote it being the most pure and authentic version of what we were trying to create.”

The band has tapped futuristic directors Osk to create a self-initiated, artificially intelligent visual work to accompany Next To Me. Known for collaborations with Kanye West, NASA, John Coltrane (estate), and Google, Osk has combined the power of A.I. with RÜFÜS DU SOL’s obsession with audio-visual world-building to immerse viewers into new complex landscapes. The official video sees A.I.-generated topographies unfurl and unfold into morphing images that defy reality, seamlessly flowing from mountain tops and valleys to city scapes and highways. This technological connection between the natural and manmade worlds reflects the sonic palette this band has spent the last decade refining.

Osk comments, “We don’t see A.I. as a tool but as a collaborator – one we are in a constant conversation with as we develop new possibilities for its expression and our own. New perspectives are always valuable, and although much of the way A.I. operates is modeled on or inspired by us, it has a fundamentally different way of understanding that can reveal new approaches or perspectives we may not have seen. Merging artificial intelligence with the existing languages of film, art, music and human expression expands our notions of them all.”

RÜFÜS DU SOL have already experienced an immense demand for their live return, selling 70,000 tickets in three days for their largest headlining shows to date at Los Angeles Banc of California Stadium. The onsale was a true barometer for just how deeply fans crave the sonic escapism RÜFÜS DU SOL work to deliver at every show.  This banner moment joins two sold out nights at Red Rocks Amphitheatre in August, and a bevy of headlining festival appearances already announced including Governors Ball, Austin City Limits, III Points and more. 

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AMNPLIFY – DB