SAWEETIE x LONDON ON DA TRACK
premiere new single
UP NOW ft. G-EAZY & RICH THE KID
as Zane Lowe’s World Record on Apple Music’s Beats 1
LISTEN NOW
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Taking 2018 by storm, California rapper Saweetie drops her latest single in collaboration with super producer London On Da Track, Up Now ft. G-Eazy and Rich The Kid. This marks the first collaboration between Saweetie x London. The Atlanta producer is responsible for numerous multiplatinum chart-topping hits for everyone from Post Malone and Drake to Rich Gang and 50 Cent.
Zane Lowe handpicked the song as his latest coveted “World Record” and personally debuted the track globally to over 100 countries on Apple Music Beats 1. Lowe also conducted an exclusive interview with Saweetie and London On Da Track. It’s lighting up iTunes charts and social media straight out of the gate. This is just the beginning.
Up Now stands out as an event-level banger produced by none other than London On Da Track (Gucci Mane, Waka Flocka Flame, Young Thug). The incredible visual, directed by Mike Ho, stars multi-platinum superstar and fellow Northern California luminary G-Eazy, who delivers a dynamic verse, while Atlanta’s Rich The Kid lends his own fire to the powerhouse single. However, it is Saweetie’s sure-fire spitting that ignites Up Now, as she elevates her game to a new level alongside some of hip-hop’s hottest superstars. In good company, she’s right where she belongs!
Following her EP High Maintenance, the single sets the stage for the release of her highly anticipated full-length debut, coming soon. 2018 is the year of Saweetie.
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. .ABOUT SAWEETIE:
Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, Saweetie – born Diamonté Harper – can go bar-for-bar with the best of ‘em, and fans and critics immediately recognised and responded to that. Within six months, she cracked 100 million cumulative streams, garnered a U.S. gold plaque, and earned the praise of Billboard, Fader andNoisey, while The Los Angeles Times pegged her as “one to watch this year.” Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses during 2018 on the High Maintenance EP.
Born of African-American and Chinese-Filipino descent, the California native initially deferred her rap dreams to achieve a degree in Communications before being discovered at a Downtown Los Angeles Puma event by current manager Max Gousse (Beyoncé, YG, Ty Dolla $ign). At Artistry Studios, they produced her 2017 knockout viral smash ICY GRL. Driven by a bulletproof flow and one clever line after another, it racked up 50 million YouTube views in a few months and over 31 million Spotify streams between the original and Kehlani remix, achieved a U.S. gold certification and soared to #1 on Musical.ly. She also earned the early endorsement of gatekeepers such as Vibe, XXL, HipHopDX andMTV. Touting a new partnership with Warner Bros. Records and Artistry Records for her label Icy, she’s rewriting the rule book and breaking the stereotype of the female emcee. Armed with tracks like B.A.N. and Good Good, High Maintenance features production courtesy of Zaytoven, Hassan, Saweetie, Cash Money AP and Gousse.
As a businesswoman, she teamed with Sprayground, Reebok and Honeybum for high-profile partnerships. Meanwhile, everyone from David Guetta to Dua Lipa has enlisted her for guest spots. As a fashionista, Next Models signed her for modelling, and she graced the cover of Wonderland in addition to appearing in C.R. Fashion Book, Notion and VFiles. Represented by CAA, she launches a full-scale headline tour later this year and readies her full-length debut for release soon.
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