TAYLOR SWIFT’s
new album
‘folklore’
debuts #1 on the
ARIA Albums Chart
with the highest
Week 1 Album Sales of 2020

‘cardigan’ claims #1 ARIA Singles Chart,
with all tracks from folklore debuting in the Top 50

folklore surpasses sales of over 2 million worldwide
and over half a billion streams on audio and video in its debut week

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Here are what critics are saying about folklore:

“5 Stars” – The Guardian, Laura Snapes

“Folklore proves that she can thrive away from the noise: if you interpret “classmates” as pop peers, Swift is no longer competing.” – The Guardian, Laura Snapes

“Taylor Swift’s surprise album ‘Folklore’ is her best yet.” – USA Today, Patrick Ryan

“A Rating” – Entertainment Weekly, Maura Johnston

“…a content smile of an album on which one of the world’s biggest pop stars, charts be damned, forges her own path and dares listeners to come along for the ride…” – Entertainment Weekly, Maura Johnston

“5 Stars” – The Daily Telegraph, Neil McCormick

“These are beautifully turned songs filled with empathy for downtrodden characters battered by life but always ready to fight back, bridging social distance with langorous melodies and deep emotion. The lockdown may have been a terrible moment for music and musicians, but it has resulted in Taylor’s Swift’s most powerful and mature album to date.” – The Daily Telegraph, Neil McCormick

“Thank you, Taylor, for this masterpiece of an album.” – Buzzfeed, Ryan Schocket

“The mainstream deity wears well the role of a solemn storyteller, who’s more comfortable than ever weaving her tales without happy endings (and whose goth-inspired album cover looks like an Opeth throwback). Such an approach reminds of the darker tones found in Bruce Springsteen’s The River, the double-album that first saw the Boss wholly embrace the idea of telling other folks’ tales in the first-person — a formula that would guide him for decades. Swift may not be far behind on Highway 9.” – Spin, Bobby Oliver

“One musing bleeds into the next; sonic themes maintain a brilliantly downcast cohesion, like smooth obsidian glass. It’s a record born of necessity, a testament to her deep need to make music, even when it makes no sense to do so.” – Spin, Bobby Oliver

“A dazzling, timeless surprise album.” – i Newspaper, Sarah Carson

“In years to come, when we look back at the timeless Folklore, Swift’s words will once again prove astoundingly, simply, true.” – i Newspaper, Sarah Carson

“Some of us have spent years dreaming Taylor would do a whole album like this—but nobody really dreamed it would turn out this great. Her greatest album—so far.” – Rolling Stone, Rob Sheffield

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Taylor Swift’s 8th studio album folklore has debuted at #1 on the ARIA Albums Chart claiming the highest Week 1 album sales of 2020.

folklore is Taylor Swift’s 6th #1 ARIA Album.

folklore stands out as the #1 album in the world with global sales over 2 million worldwide and over half a billion total streams on audio and video in just one week. It has reached #1 on iTunes in more than 85 countries.

The stunning lead single from the album, “cardigan,” debuted #1 on the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also reached #1 on the iTunes chart and #1 Apple Music Top 100: Global.

“cardigan” also debuted at #1 on the ARIA Singles Chart and is Taylor Swift’s 6th #1 ARIA single.

3 songs from folklore debuted in the ARIA Singles Chart Top 5, 5 in the Top 10 and the entire album debuted inside the ARIA Singles Chart Top 50.

All major national radio networks including NOVA, HIT, KIIS and Triple J have played singles from folklore this week.

With 5-star reviews across the globe folklore has received critical acclaim and has been called “her greatest album – so far”

In its first 24 hours, folklore sold over 1.3 million copies around the world. It also shattered “the global record for first-day album streams on Spotify by a female artist” with 80.6 million streams and delivered “the most-streamed pop album on Apple Music in 24 hours” with 35.47M streams. Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.

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Follow TAYLOR SWIFT
Website – Facebook – Instagram – Twitter

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AMNPLIFY – DB