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THE TRAGICALLY HIP
release nostalgic video for
‘NOT NECESSARY’

WATCH HERE

ROAD APPLES
30TH ANNIVERSARY DELUXE
OUT NOW

STANDALONE VINYL
RELEASED DECEMBER 3RD

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The Tragically Hip have released the official music video for ‘Not Necessary’, off their #1 album, Saskadelphia. A Revolver Films production, starring actress Emily Hampshire [Schitt’s Creek, 12 Monkeys], directed by Sara Basso and produced by Emily Smillie, the music video lands as a prequel to the compelling visuals for lead single ‘Ouch’. Inspired by ‘Something Wild’, ‘Thelma and Louise’, and ‘Run Lola Run’, the video is in part a love letter to the period marking the band’s second album, Road Apples (1991) and drops ahead of the next wave of new material from this storied period in the band’s history.

Director Sara Basso, who also directed the music video for ‘Ouch’, said “When I was asked to come up with a music video concept for ‘Not Necessary’, I wanted to continue expanding the world of ‘Saskadelphia’ and create a kind of follow-up to ‘Ouch’.”

She continued, “As the band’s fans discovered the many easter eggs hidden in the ‘Ouch’ visuals, some commented on Jay “blowing high dough” and asked where he got the money. This inspired the heist concept of the new video, but I also wanted to give room for new characters to enter the world. ‘Not Necessary’ actually plays as the prequel and tells the other side of the story to ‘Ouch’.”

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Playing off the track’s message about the unnecessary burdens we choose to take on for other people and in homage to rebellious women breaking free from the conventions of society, we see Emily Hampshire take on the role of a woman whose boyfriend takes off with her money and her heart. Having just robbed a bank with him, our heroine is left high and dry when he peels out of town on a motorcycle. With nowhere to go and no one to turn to she decides to skip town and start fresh, bringing viewers along for the ride. Once more, echoing the special touches and nostalgic nods seen throughout the music video for ‘Ouch’, fans of the iconic band will notice easter eggs scattered throughout, in subtle celebration of the band and their vast catalogue of music.

Emily Hampshire said, “I obviously love the song, but I also fell in LOVE with the concept for the video. It references all my favourite movies and has such a unique style of its own. Sara’s directorial vision and everyone’s creative input made this such a special project that pairs beautifully with The Hip’s iconic music.”

Basso added, “I wrote this video treatment solely for Emily Hampshire and was beyond ecstatic when she said yes. She was a total dream to work with — she brought such a positive, fun attitude to set and was an amazing collaborator. In fact, it was her idea to have me pick her up at the end of the video (got my Hitchcock cameo, in a vintage Porsche no less).”

To mark the 30th anniversary of Road Apples, The Tragically Hip’s second studio album and first record to hit #1, the band will be releasing Road Apples 30th Anniversary Deluxe, digitally on November 5th, with comprehensive physical deluxe CD and Vinyl and Pure Audio blu-ray audio box set editions available starting November 12th. ‘Not Necessary’ is from the album Saskadelphia (Universal Music Canada/UMe) released in May 2021 and made up of six previously unreleased tracks written in 1990 during the Road Apples era.

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Follow THE TRAGICALLY HIP
Website – Facebook – Instagram 
Twitter – Tik Tok

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About THE TRAGICALLY HIP

Critically-acclaimed for more than three decades, The Tragically Hip has been at the heart of the Canadian musical zeitgeist, evoking a strong emotional connection between their music and their fans that remains unrivalled. A five-piece group of friends including Rob Baker (guitar), Gord Downie (vocals, guitar), Johnny Fay (drums), Paul Langlois (guitar) and Gord Sinclair (bass), who grew up in Kingston, Ontario, The Tragically Hip have achieved both mass popularity with more than 10 million albums in Canada and over 1.5 million sold in the U.S, as well as peer recognition through 15 Juno Awards – picking up their last two for Group of the Year and Rock Album of the Year for Man Machine Poem.

Their studio catalogue includes their self-titled debut album The Tragically Hip (1987), Up To Here (1989), Road Apples (1991), Fully Completely (1992), Day For Night (1994), Trouble At The Henhouse (1996), Phantom Power (1998), Music @ Work (2000), In Violet Light (2002), In Between Evolution (2004), World Container (2006), We Are The Same (2009), Now For Plan A (2012), Man Machine Poem (2016) and Saskadelphia (2021). 

A National Celebration was the final show of The Tragically Hip’s Man Machine Poem Tour recorded on August 20th, 2016 at the K-Rock Centre in their hometown of Kingston, Ontario, and is their last performance as a five-piece band. Through their career the band became a cultural touchstone in Canada, who despite their accolades and numerous recognitions, will always be proudest of the humanitarian work they have done over the years through numerous charitable organisations and causes.

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AMNPLIFY – DB