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Meet the six Aussie
artists to share in $90,000
LEVI’S® MUSIC PRIZE
in partnership with
BIGSOUND
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We are stoked to announce six of Australia’s most promising emerging acts, ASHWARYA, Beddy Rays, BIRDZ, Jerome Farah, JK-47 and Sycco, as the winners of the 2021 Levi’s® Music Prize in partnership with BIGSOUND!
Joining the star-studded ranks of previous winners like G Flip, The Teskey Brothers and Stella Donnelly, each artist receives $15,000 cash and a support package from The Indigo Project and Bolster, as well as new Levi’s® threads.
Selected from the BIGSOUND50, who were featured as the future of Australian music in BIGSOUND’s 2020 online pivot, the judges certainly had their work cut out for them with the impressive calibre of artists in the mix!
Such great news in the wake of last week’s devastating BIGSOUND cancellation, the ongoing support of initiatives like the Levis® Music Prize goes a long way to help talented artists to not only survive, but thrive through COVID and beyond.
So, a big thank you to BIGSOUND’s Levi’s® Music Prize partners, the legendary judges and a HUGE congrats to the 2021 winners!
ASHWARYA
ASHWARYA
Following the release of her debut EP, ASHWARYA is looking to use the prize to up her live set before heading out on the road for her first national tour.
“I’m really appreciative of this especially considering how tricky it’s been as an emerging artist this past year to earn a major source of income so this will have an immense contribution towards my music career.”
BIRDZ
BIRDZ
Victorian MC, BIRDZ is among those putting the prize towards recording and releasing a new body of work.
“Winning the Levi’s Music Prize means so much – especially given these current times we’re living in and the impact COVID continues to have on the arts community.”
SYCCO
SYCCO
With her much-anticipated debut EP dropping this Friday, Sycco is planning to take her show worldwide after going strength to strength over the past 24 months.
“I remember seeing G Flip and Hatchie win over the last few years and manifesting in those moments! Hopefully we can tour overseas next year so the money will definitely assist with getting over there! This is so awesome, I cannot believe it!”
BEDDY RAYS
BEDDY RAYS
Reddy Bay rockers Beddy Rays have been working on LP #1 following a string of shows funding the record.
“Winning the Levi’s Music Prize in these current times is such a huge help towards this dream while we can’t play many gigs to help fund the album. Now we can make this happen without a mi goreng diet that would shave a couple of years off our lives.”
JEROME FARAH
JEROME FARAH
Quickly becoming one of the country’s most sought-after songwriters, Jerome was pleased to know that his work is paying off.
“To me it means all these late nights are worth it and all this hard work is not going unnoticed. It means I’m safe financially and I can focus on only music for some time with all the work myself and so many other musicians have lost.”
JK-47
JK-47
From 2020 triple j Unearthed Artist of the Year to a jaw-dropping Like A Version where he put a twist on ‘Changes’ by 2Pac, JK-47 is sure to blow us away with the new track and video he’ll be putting the Prize towards.
“It’s definitely a big weight off our shoulders. Covid has canceled a lot of our shows recently so it will give us a bit of breathing room with developing our next project.”
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